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Agency Network: 
Published/Aired: 
June 2012

Description

Head of Art: Benjamin Yung Jr.

Print advertisement created by FCB, Brazil for Paper Mate Liquid Paper, within the category: Office Equipment.

Advertising Agency: Giovanni+Draftfcb, São Paulo, Brazil
Executive Creative Directors / Creative Directors: Benjamin Yung Jr., Cassio Zanatta
Copywriters: Ana Mattioni, Rainor Marinho
Art Directors: Diego Rosendo, Palloma Quintale
Photographer: Paulo barros
Illustrator: Julius Ohta
Art Buyers: Tina Castro, Gisele Miranda, Daniel Gonçalves
Account Supervisor: Nilton Bonini
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kalankji's picture

what's behind overwriting????

kalankji
Activity Score 229
sacrilegend's picture

Not sure if you're just being cheeky or if you don't really get the idea, but I'll explain anyway (because I really like this campaign).

You don't know, because he took it back. It was probably something very offensive, but thanks to the product (if it worked in a magical sort of way), you could edit out the offending phrase and nobody would ever know.

sacrilegend
Activity Score 3394
Copywriter
tlc's picture

you're in the wrong website dude!

tlc
Activity Score 64
Copywriter
tlc's picture

nice one guys! Really clever and eye-catching!

tlc
Activity Score 64
Copywriter
Emily Blawyn's picture

nice one

Emily Blawyn
Activity Score 114
Graphic Designer
Sophie Campbel's picture

;D

Sophie Campbel
Activity Score 164
Ava Spears's picture

congrats

Ava Spears
Activity Score 144
the_lizard_king's picture

the art is great. the concept is good... but is the microphone zoom bubble required???

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

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