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Office

Agency Network: 
Published/Aired: 
October 2009
Papelito Print Ad -  Office

Description

Advertising Agency: Unitas/RNL, Santiago, Chile

Print advertisement created by Unitas, Chile for Papelito, within the category: Office Equipment.

Executive Creative Director: Pancho González
Creative Director / Art Director: César Ojeda
Copywriter: Raúl Estrela
Illustrator: Gorila
Account manager: Alexis Sfeir
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Guest's picture

Great idea, brilliant

Guest
copycomoelcopi's picture

¡buena, céeesar! oye, ¿y dónde puedo comprar un "papel-ito"? ¿existe esa hueá? jajajaja…

copycomoelcopi
Activity Score 822
Copywriter
alexander_bickov's picture

I dont know why, but I love this idea :)

alexander_bickov
Activity Score 3279
Guest's picture

Pancho,
Basta de truchar al pedo. Vos y todos en tu agencia saben que ese producto ni siquiera existe.

Guest
Guest's picture

Consulta en tu librería más cercana y si aún tienes duda entra a www.papelito.cl

Guest
shrek12's picture

I dunno, it's good and everything, but this kind of thing just sways my mind to want to buy Post-it notes (if I needed to that is).
It needs some 'Pepsi-Coke' type warfare as an approach. That's just me. I still like it.

shrek12
Activity Score 206
Student
silvi's picture

Me encanta y me siento identificada. a quién no le pasó? jaja

silvi
Activity Score 4172
Copywriter
Guest's picture

Great insigth, very nice

Guest
Guest's picture

GENIAL

Guest
Guest's picture

Great work!

Guest
Guest's picture

Gran idea, felicitaciones muchachos

Guest
sirvan's picture

What's up with the line? @#$)@#*&% !

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Jajajjajaj, buen insight. lo que mas me da risa es la marca tan pirata!!!

Guest
ADrianita's picture

Jajajaja, buen insight. pero que marca tan pirata Papel-ito, pero no importa esta bueno...

ADrianita
Activity Score 14
Copywriter at SCPF Bogotá / Brother escuela de creativos-Bogotá
Guest's picture

La marca si existe , yo tengo unos productos papelito.

Guest
Guest's picture

GENIAL, UN GRAN TRABAJO, UN EXCELENTE INSIGTH, BUENISIMO, FELICITACIONES

Guest
everartz's picture

hehe!!!!!
funny!!

everartz
Activity Score 7613
Art Director |

| everartz |

PERP's picture

Very appealing, cool.

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

shwet's picture

superb..........

shwet
Activity Score 103
jj institute of applied art |

shweta

JavierGarza's picture

excelente trabajo!
excelente idea

JavierGarza
Activity Score 150
Freelancer ( marketing, advertising, e-marketing, seo , sem , social media) |

http://allaboutmktg.posterous.com | http://www.twitter.com/javierge

Guest's picture

muy bueno, me encanta, gran idea!!!!

Guest
Guest's picture

Sorry, I don't understand. Can someone please explain?

Guest
bhavdeep's picture

Its just the opposite of 'great' seiko alarm clocks ad.

bhavdeep
Activity Score 284
Photographer at student
Guest's picture

Bravo

Guest
Guest's picture

Bravo

Guest
Guest's picture

A great idea, tells a history congratulations

Guest
Guest's picture

cool, nice

Guest
Guest's picture

so true....

Guest
Guest's picture

the perspective isn't so nice.

anyway nice ork keep transochando kids!
and exijan sus horas extras!
seguro tienen muuuuchos papelitos!

besos!

Guest
Guest's picture

I just can't believe people think we still need to advertise 'post-it notes'. We know what they do, let's move on...

Guest
soya2's picture

Sorry, I don't really like it....

soya2
Activity Score 134
Graphic Designer at Coldwell Banker Indonesia
Guest's picture

Why are half of the comments in f*ck'n spanish??? This is in my opinion a site with an international audience, use english!
Btw; in my opinion this ad is excellent! Nice approach! Well done!
U see, using english is not that bad....

Guest
Guest's picture

FAKE

Guest
Guest's picture

shut up! and you should start to learn some words in spanish!!!

Guest
Guest's picture

wow. brilliant!

Guest
CurryJ's picture

The explanation (or at least as I understand it) is that the guy forgot about the report he had to finish and therefore, he's working late to finish it. Had he used a post-it note this wouldn't have happened. Hope this helps... :)

CurryJ
Activity Score 953
Copywriter |

================================================
I think; therefore I am

Guest's picture

ivan, please, don´t let "guests" comments. please. they litter the page.

for example, this incredible amount of chilean guests defending a horrible ad

PLEASEEEEEEEEEEEEEEE

Guest
ivan's picture

You're a guest yourself. Ironic? I'm considering, but many asked to keep Guests.

ivan
Creative Director at Ads of the World
lucdesaulniers's picture

Excellent.

lucdesaulniers
Activity Score 1145
Memetic's picture

I like it. Simple but funny.

Memetic
Activity Score 150
Copywriter
Guest's picture

Why there appears another row of windows between regular ones? Is it a part of idea?

Guest
willy wonka's picture

I love this idea and execution, good work!!!

willy wonka
Activity Score 137
work
xezadaca's picture

BRILLANT!!! GOOD WORK!!!

xezadaca
Activity Score 85
Art Director
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