Comments (5)

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adrianapr's picture
Activity Score 1254

why would anyone insist on using this visual?...
first (or not so first) smiley faces whit some sad ones in the back (butt) because of the "gases"... etc etc.
this is boring, man. it's old. it's used. it's disgusting.

EupinDC's picture
Activity Score 49

thought this was an ad for safe sex

LeanFornero's picture
Activity Score 65

I think it's a subtle way to talk about something disgusting. I haven't seen this visual resource before.

ibeg2differ's picture
Activity Score 420

indeed, very subtle.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I applaud the client's willingness to run this type of work (and the agency's ability to sell it.)
It's an extremely difficult category ("professional" pharma) to produce anything remotely "creative" in, especially here in the US.
No, it's not a highly conceptual piece by a long shot. But knowing the different levels of difficulty involved in producing such an ad, I've given it a high mark.