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adrianapr's picture

why would anyone insist on using this visual?...
first (or not so first) smiley faces whit some sad ones in the back (butt) because of the "gases"... etc etc.
this is boring, man. it's old. it's used. it's disgusting.

adrianapr
Activity Score 1254
EupinDC's picture

thought this was an ad for safe sex

EupinDC
Activity Score 49
August, Lang & Husak
LeanFornero's picture

I think it's a subtle way to talk about something disgusting. I haven't seen this visual resource before.

LeanFornero
Activity Score 65
Copywriter at Kanter Lovertising
ibeg2differ's picture

indeed, very subtle.

ibeg2differ
Activity Score 420
Jet Propulsion Lab's picture

I applaud the client's willingness to run this type of work (and the agency's ability to sell it.)
It's an extremely difficult category ("professional" pharma) to produce anything remotely "creative" in, especially here in the US.
No, it's not a highly conceptual piece by a long shot. But knowing the different levels of difficulty involved in producing such an ad, I've given it a high mark.

Jet Propulsion Lab
Activity Score 10679
Copywriter
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