Advertisement

Tornado

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by Grey, Brazil for Pantene, within the category: Health.

Caption

Hair power.

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director: Guy Costa
Photographer: Paulo Macini
Other additional credits: WDS
Log in or register to post comments

Highest Rated

Whitefang's picture

utter shite, leave advertising now

Whitefang
Activity Score 509
Davosk's picture

These just look like matted hair, not a good look for a hair product. The little people are like bugs caught in the mess. The idea isn't working. The opportunity to do something really beautiful here was missed.

Davosk
Activity Score 4815
Art Director
pierrelastname's picture

nonono !!

pierrelastname
Activity Score 2869
Copywriter
karankal's picture

I agree with Davosk.

The hair on my niece's barbie looks much better.

karankal
Activity Score 52
Copywriter
capywriter's picture

and on yours? ;)

capywriter
Activity Score 5509
Copywriter at Freelance
jomo's picture

Really cool art.

jomo
Activity Score 62
ART DIRECTOR
theanc's picture
theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

mark3r's picture

GOD!!! I agree with you all... Take the Bug/Guy out, use human hair!!!! and art direct the HELL out of it... it would have been a good ad.

mark3r
Activity Score 1949
Art Director at Scout
MINAKA MORI's picture

Yeah! why they didn't put a nice and silky tornado hair??

Si, por que no pusieron un cabello bonito y brillante en el tornado??

MINAKA MORI
Activity Score 90
Advertising |

------------------------------------------------
Don't try to stand out of the crowd; avoid crowds altoghether.

carolg88's picture

i get the feeling that the whole idea behind this campaign is that the target of pantene is a woman with no self-confidence, that needs reassuring and backing up from men :s

carolg88
Activity Score 24
INCOMUM Design & Concept / UFRJ
Whitefang's picture

utter shite, leave advertising now

Whitefang
Activity Score 509
teenie's picture

Oh my goodness, the brushing that will need. It took me a half hour to undo my wedding hair--I can't imagine this mess!

teenie
Activity Score 1894
Copywriter
Benjamin Stottlemyer's picture

great idea. looks like the elefant cover art we did with http://www.toddalanbreland.com.

check it.

http://www.pillowhead.net/images/elefant.jpg

Benjamin Stottlemyer
stovne's picture

Talk about negative attitudes around here. I think the idea is the first, interesting, fresh approach to hair product advertising I've seen in a long time.
Drop the guy though. Seriously.

stovne
Activity Score 15
Humber College
Featured Content

Latest Collections

Advertisement