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Guy, 2

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by Grey, Brazil for Pantene, within the category: Health.

Caption

Behind a great man there is always a woman who uses a great shampoo.

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos
Art Director: Guy Costa
Photographer: Paulo Macini
Copywriter: Silvio Matos
Photographer: Marlos Bakker
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Davosk's picture

Not getting any better.

Davosk
Activity Score 4815
Art Director
CR_AD's picture
CR_AD
Activity Score 413
Other
karankal's picture

The hair is terrible!

And the line... Behind a great man there's always a woman who uses great shampoo... So? What? To make the great man look like a failed transvestites-in-training?

*No offense to gays. I mean, gay men have taste. And they definitely would also use great shampoo.

karankal
Activity Score 52
Copywriter
SeanMartin's picture

No offense taken, because transvestites, for the most part, are straight men who dress as women.

And I dont know any gay man who would dress as abysmally as this model.

SeanMartin
feel's picture

people here are blind?
the guy dont have long hair.
that long hair belong to a woman... and she is REALLY behind the guy.

feel
Activity Score 168
SeanMartin's picture

Uhm... no. It's very clever Photoshop work. Look closer.

SeanMartin
sneakyhands's picture

i'm with her. i wouldn't show my face either.

sneakyhands
Activity Score 1857
Copywriter
NomadDCLXVI's picture

If this ad would go with your explanation then may be it would work :)

NomadDCLXVI
Activity Score 441
Creative Director |

dclxvi

Rafael Lago's picture

I got it. There should be a woman behind the guy. But there isn't! Looks like the guy is dressing her scalp. Ugly.

Rafael Lago
Activity Score 34
NovaS/B
Wordnerd's picture

jesus... what a retarded copy

Wordnerd
Activity Score 6692
Copywriter
Favete's picture

Ok, i see it now, there's a woman behind the guy... but still the copy is still BbbBbBBBbAd to the bones.

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

--------------------------------------
Change it, change it now coz they will tomorrow.

MINAKA MORI's picture

HAHAHA this ad reminds me of a nip/tuck chapter.

What a weird concept...

MINAKA MORI
Activity Score 90
Advertising |

------------------------------------------------
Don't try to stand out of the crowd; avoid crowds altoghether.

blockzero's picture

I can't tell if they tried to put a woman behind him (god forbid) or if it's just bad photoshop.

blockzero
Activity Score 15
Renan Correa's picture

behind a man... sounds strange for me :D

www.correa.carbonmade.com

Renan Correa
Activity Score 186
Copywriter |

-------------------------
www.cargocollective.com/renancorrea

Whitefang's picture

this is arse

Whitefang
Activity Score 509
pankajadsoftheworld's picture

Its a very good ad, a different approach, I liked this ad.

I dont understand why people cant get such a nice & effective ad, and what's wrong with copy.

Great ad gyus...
keep it up.

pankajadsoftheworld
Activity Score 433
Illustrator
slip's picture

Shweet ad.

*****

slip
Activity Score 919
designer |

SJB

marcozzo's picture

I think the ads are good, a bit strange, but good. The guy in this ad is hot :)

marcozzo
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