Panhellenic Animal Welfare Federation Print Advert By Ogilvy: Shaolin

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Agency Network:

Ogilvy

Published/Aired:

July 2011

Posted:

July 21, 2011

Panhellenic Animal Welfare Federation Print Ad - Shaolin

Also From This Campaign 3

Panhellenic Animal Welfare Federation Print Ad - Ballerina

Panhellenic Animal Welfare Federation: Ballerina

Panhellenic Animal Welfare Federation Print Ad - Monk

Panhellenic Animal Welfare Federation: Monk

See Full Campaign

Highest Rated

Sep 22, 2011 - 17:57

Great work, great insight and great execution!
What may be confusing though and rise questions like "why is there dog crap where they are dancing?" is that the people are dressed up like that. I mean they didn''t need to show the buddhist guy but just a guy making the pose (as if he is a buddhist) and add some kind of headline getting the message across. Same for the ballarina and the zorba guy. Just a suggestion...

Marissia

Activity Score 14

Art Director

Jul 21, 2011 - 0:28

cool illustration style

Geimima

Activity Score 824

Art Director at Trimedia Imaji |

life is a playground

Jul 21, 2011 - 2:26

Perfect...

Abhishek Parikh

Activity Score 568

http://isitamoonoraballoon.blogspot.com

Jul 21, 2011 - 6:03

holy crap!! amazing work!

godsmack21

Activity Score 3

Other

Jul 22, 2011 - 2:04

Amazing Distorted Illustrations.

RadoubleJu

Activity Score 152

Art Director at Student, Sirjana college of fine arts, lazimpat |

Make it simple..

Jul 22, 2011 - 2:31

good illustrations... but srsly .. nt great ads dey make!!

sakshi.89mahajan

Activity Score 88

Graphic Designer at Art Trainee at Bates 141

Jul 22, 2011 - 9:59

I agree - cool illustrations but why is there dog crap where they are dancing?

imagineit

Activity Score 550

Jul 22, 2011 - 12:13

Some people are too slow... These series of ads mean that when people step on dog sh!t they tend to check their feet and make these ridiculous poses as if they are dancing ballet, and so on...

Clever ads are for Clever people

Gualcor

Activity Score 978

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Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Aug 19, 2011 - 22:34

@Gualcor Before you tell people they are "too slow," consider the audience. Ads are supposed to understood immediately, not after careful examination. And I don't think this ad is perfect.There isn't 100% truth to this. Not all people who look af their foot after stepping in dog shit are doing a "ridiculous pose;" Maybe if people are unable to balance they might do that, but that makes about half of us. And the mere fact that I can argue this and I didn't understand the ad at first doesn't make me slow, it just makes the ad weaker. The ad should be incontestable and I should "get it" right away.

I will say the ad is visually appealing and it has a good line. I give it a 7.

Oh, and what the hell kind of condescending crap is that you say? "Clever ads for Clever people"??? That is exactly what advertising shouldn't be. Never talk down to your audience. Ever.

drkstr17

Activity Score 67

Copywriter at Miami Ad School