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Agency Network: 
Published/Aired: 
July 2011

Description

Print advertisement created by Ogilvy, Greece for Panhellenic Animal Welfare Federation, within the category: Public Interest, NGO.

Caption

Please clean up after your dog

Advertising Agency: Bold Ogilvy, Greece
Executive Creative Director: Yannis Sideris
Creative Director: Giorgos Garefalakis
Art Directors: Dimitris Peponis, Giorgos Garefalakis
Copywriters: Giorgos Garefalakis, Dimitris Peponis
IIllustrator: Stamatis Laskos / Siveone
Account Manager: Thanos Gemenis
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Highest Rated

Marissia's picture

Great work, great insight and great execution!
What may be confusing though and rise questions like "why is there dog crap where they are dancing?" is that the people are dressed up like that. I mean they didn''t need to show the buddhist guy but just a guy making the pose (as if he is a buddhist) and add some kind of headline getting the message across. Same for the ballarina and the zorba guy. Just a suggestion...

Marissia
Activity Score 14
Art Director
Geimima's picture

cool illustration style

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

Abhishek Parikh's picture

Perfect...

Abhishek Parikh
Activity Score 568
godsmack21's picture

holy crap!! amazing work!

godsmack21
Activity Score 3
Other
RadoubleJu's picture

Amazing Distorted Illustrations.

RadoubleJu
Activity Score 152
Art Director at Student, Sirjana college of fine arts, lazimpat |

Make it simple..

sakshi.89mahajan's picture

good illustrations... but srsly .. nt great ads dey make!!

sakshi.89mahajan
Activity Score 88
Graphic Designer at Art Trainee at Bates 141
imagineit's picture

I agree - cool illustrations but why is there dog crap where they are dancing?

imagineit
Activity Score 550
Gualcor's picture

Some people are too slow... These series of ads mean that when people step on dog sh!t they tend to check their feet and make these ridiculous poses as if they are dancing ballet, and so on...

Clever ads are for Clever people

Gualcor
Activity Score 978

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drkstr17's picture

@Gualcor Before you tell people they are "too slow," consider the audience. Ads are supposed to understood immediately, not after careful examination. And I don't think this ad is perfect.There isn't 100% truth to this. Not all people who look af their foot after stepping in dog shit are doing a "ridiculous pose;" Maybe if people are unable to balance they might do that, but that makes about half of us. And the mere fact that I can argue this and I didn't understand the ad at first doesn't make me slow, it just makes the ad weaker. The ad should be incontestable and I should "get it" right away.

I will say the ad is visually appealing and it has a good line. I give it a 7.

Oh, and what the hell kind of condescending crap is that you say? "Clever ads for Clever people"??? That is exactly what advertising shouldn't be. Never talk down to your audience. Ever.

drkstr17
Activity Score 67
Copywriter at Miami Ad School
Rasty's picture

beautiful illustrations. But it is Too Clever

Rasty
Activity Score 27
Copywriter
Marissia's picture

Great work, great insight and great execution!
What may be confusing though and rise questions like "why is there dog crap where they are dancing?" is that the people are dressed up like that. I mean they didn''t need to show the buddhist guy but just a guy making the pose (as if he is a buddhist) and add some kind of headline getting the message across. Same for the ballarina and the zorba guy. Just a suggestion...

Marissia
Activity Score 14
Art Director
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