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Break bread

Agency Network: 
Published/Aired: 
December 2009
Panera Print Ad -  Break bread

Description

The ad directs people to Panera’s Fan Page on Facebook to offer suggestions on other people who should break bread.

Print advertisement created by Mullen, United States for Panera, within the category: Food.

Advertising Agency: Mullen, Boston, MA, USA
Executive creative director: Mark Wenneker
Creative directors: Michael Ancevic, Stephen Mietelski
Art director: Bo Deng
Copywriter: Kerry Shea
Print Production: AJ Hodgson, Liz Desmond
Account Service: Bruce Gold, Greg Meyer, Ryan Morrissey, Jessica Estes
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vidya.shankaran's picture

very smart compilation of things/people who are antithesis of each other... Loved each one of them though I had to look up in google for a few to understand why they are opposite of each other.

vidya.shankaran
Activity Score 724
thenewguy's picture

Like it. I love how Rosie O'Donnell comes up numerous times. It's great copy, almost inexhaustible, keeps you reading because you want to find out who's next, and where Rosie is going to show up again. Involving the audience, always a great choice, and, in this case, directing them to Facebook as opposed to a homepage, gives it more accessible and less corporate brand feel.

thenewguy
Activity Score 127
Copywriter at Quebec
mgriff21's picture

Yes.

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

akrokdesign's picture

nice, now give me that bread. :-)

akrokdesign
Activity Score 50
Graphic Designer at akrok design
rolling.stone's picture

good antithesis compilation

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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