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picturejockey's picture

Wires are under extintion.
The line doesn't sound right to me.

http://www.picturejockey.com

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
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Blahg's picture

You're right. "Wires are an endangered species" would have been better but still awkward.

Blahg
Activity Score 616
Copywriter
TopJeff's picture

I agree with the other folks. Assuming it read something more like "Wires are about to become extinct!", so we can move on from the copy discussion, the concept itself is pretty creative. They could have used a few connectors to help make a clearer connection to home theater wiring (vs any other type of wiring that might have black and white wires).

Jeff

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TopJeff
Activity Score 479
Marketing Manager
dookievil's picture

Un poco cruel, me gusta el arte, la idea ok

dookievil
Activity Score 92
Copywriter
yashika's picture

Banking on a serious issue like this shows the brand in very poor light! If anything its our responsibility to help not use a social issue to our advantage!

yashika
Activity Score 6
Art Director
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