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Wasp

Campaign
Agency Network: 
Published/Aired: 
February 2013

Description

Print advertisement created by Jung von Matt, Germany for Panasonic, within the category: Electronics, Technology.

Caption

Get closer. 80X Intelligent zoom. Camcorder HC-V520.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director: Goetz Ulmer
Creative Director: Roy Cohen
Art Director: Paul Carrera
Copywriters: Paul Carrera, Daniel Steller
Photographer: Jan Steinhilber
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sacrilegend's picture

I'm not sure. While the art is lovely, something feels off. I get what they're trying to do, but it's not really working for me.

sacrilegend
Activity Score 3394
Copywriter
damnson's picture

It's an interesting idea, I don't know how I feel about the execution.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

CommandZ's picture

Nice art. Seems like a missed opportunity on the "GET CLOSER" execution though.

CommandZ
Activity Score 2498
Creative Director
kleenex's picture

I like it.

kleenex
Activity Score 51098
Web Designer/Developer
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