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Shark

Campaign
Agency Network: 
Published/Aired: 
November 2010
Panasonic Print Ad -  Shark

Also From This Campaign 2

Description

Print advertisement created by Lobo, Chile for Panasonic, within the category: Electronics, Technology.

Caption

Sumergeable up to 10 meters

Advertising Agency: Lobo, Santiago, Chile
Executive Creative Director: Christian Quintana
Creative Directors: Christian Quintana, Edison Saravia
Art Director: Edison Saravia
Copywriter: Christian Quintana
Illustrator: Astro Images Creators
Additional credits: Matias Agliati, Monica Peralta, Isabel Lobo
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Highest Rated

orincon's picture

Art direction is fine. Maybe not the best idea.

orincon
Activity Score 58
Creative Director at Vicome|eracom Bogotá, Colombia
whatthefudge's picture

So a shark is incapable of diving below ten metres?

whatthefudge
Activity Score 1266
Guest's picture

Sharks like to pose for a photo, like this... What a stupid comment bla-bla-bla

Guest
pierrelastname's picture
pierrelastname
Activity Score 2869
Copywriter
jackmancer2017's picture

Yeah I don't really like it either. Feels very forced.

jackmancer2017
S.tefan's picture

not done

S.tefan
Activity Score 117
Willem de Kooning Academy |

http://www.stefanapswoude.nl

neon leon's picture

agree with the forced comment. nice art direction though

neon leon
Activity Score 15
Art Director
orincon's picture

Art direction is fine. Maybe not the best idea.

orincon
Activity Score 58
Creative Director at Vicome|eracom Bogotá, Colombia
Guest's picture

love it, great idea

Guest
pierrelastname's picture
pierrelastname
Activity Score 2869
Copywriter
Guest's picture

Also with the eagle is done: Unitas (Chile), optical brand...

Guest
Roger Keynes's picture

Eagle, maybe. Shark, definitely not.
Sharks' sight isn't that great.
But, they can smell blood a kilometre away.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

thedesignaddict's picture

Something I'd expect to see in a student's book.

thedesignaddict
Activity Score 5403
Art Director at Freelance
pierrelastname's picture

in yours one may be? show us yours!

pierrelastname
Activity Score 2869
Copywriter
Guest's picture

epic

Guest
Ohkamp's picture

I don't quite get it unfortunately. Did he swallow the camera? Is it inside his ear? Is the shark the camera?

Ohkamp
Activity Score 228
Creative Director at Lowe Roche, Toronto
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