Agency Network: 
January 2008

Print advertisment created by Fischer, Brazil for Panasonic, within the category: Electronics, Technology.

Up to 28x zoom. The new Lumix FZ18.

Advertising Agency: Fischer America, São Paulo, Brazil
Creative Directors: Flavio Casarotti, Pedro Capeletti
Art Director: Silvio Medeiros
Copywriter: Thiago Carvalho
Photographer: Getty

Comments (16)

Log in or register to post comments
JAGGY's picture
Activity Score 1382

Stop exploiting moon everytime you have to make a zoom ad.

Jaggy, MICA Ahmedabad

A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

Agreed. Besides, I like this one better. AND they were first.

Jarne von Wolfsburg's picture
Jarne von Wolfsburg
Activity Score 264

* * * * *

this moon looks great and the idea is good

Stewart's picture
Activity Score 67

The 14.205 ad that exagerated the zoom efect. Stop, please.

icvisuals's picture
Activity Score 24

It's good and it's not. If that makes any sense.

360 grados's picture
360 grados
Activity Score 305

Great idea

Bundy Agency's picture
Bundy Agency
Activity Score 597

I love the concept, the art is a little sloppy, the lighting feels unnatural and the croppings fairly loose and whats with that grey bar next to the logo (or is that a panasonic thing they do on everything)

A to the G's picture
A to the G
Activity Score 61

You're right... from what I've seen when the moon crashes into us the light here does seem a little unnatural.

vidya.shankaran's picture
Activity Score 724

if the moon is so close to the earthhou with Earth between Sun and moon, it would be very dark since the earth would be casting its shadow on the moon and if the moon is between sun and earth, the place the moon is touching the earth would be shadowed out. The shadow is on the wrong side of the Moon/Earth...

I cant explain the eerie light where the moon is touching the earth....I never thought I would frame such a sentence in my life, EVER..!!


A to the G's picture
A to the G
Activity Score 61

Well.. if it was crashing into a major urban area and everyone was so excited that they decided to take a picture at the exact same point in time there would be a possible flash burst and reflection equal to what you're seeing here.

I think this is totally accurate scientifically. Though it would also open a portal to hell it's a secondary point as we'd all be busy up loading the photo to Flickr be fore dying.

Who should I pass the bong to?

IrisAndSky's picture
Activity Score 25

how does the moon have a such a bright reflection facing earth so close...

everartz's picture
Activity Score 7613

this isnt brazil's week!!.. im sad :(

| everartz |

unlimilove's picture
Activity Score 57

Done before:

The light comes from the flash...


kergu's picture
Activity Score 6795


chinaski's picture
Activity Score 951

DONE. There was the statue of liberty getting 'vacuumed' into the city. And it was also about zoom.

gaeldube's picture
Activity Score 13

One word. BAD!