Agency Network: 
March 2015

Great sound needs great highs and lows. It's the moments of pure joy and pure pain in life that give the artists' sound the blues, their lyrics the truth and their voice the unique character.

Print advertisment created by BBDO, Germany for Panasonic, within the category: Electronics, Technology.

Advertising Agency: Proximity Germany GmbH/BBDO Group Germany
Creative Director: Fabiano Oliviera
Art Directors: Fabian Pensel, Nicoletta Kiermaszek
Copywriter: Ramón Scheffer
Illustrator: Raag Raisinghani/- DOT.Motion & Film
Creative Managing Directors: Darren Richardson, Sebastian Hardieck, Kristoffer Heilemann
Chief Creative Officer: Wolfgang Schneider
General Manager: Dirk Bittermann
Group Account Director: Rita Schuhmacher
Account Manager: Sebastian Rupp
Photoshop Artist: Stefan Lenssen
Art Buying: Birgit Paulat
Production company: ORT Duesseldorf

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