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Lion

Campaign
Agency Network: 
Published/Aired: 
February 2012

Description

Print advertisement created by JWT, Tunisia for Panasonic, within the category: Electronics, Technology.

Caption

Get closer

Advertising Agency: JWT, Tunisia
Regional Executive Creative Director: Naja Ramsey
Executive Creative Director: El Zoghlami Ahmed
Art Director: Provost Christophe
Copywriter: Moussart Fabien
Planner: Kaddour Hazem
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jponino's picture

enough to crack a smile !

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
Hellas's picture
Hellas
Activity Score 1172
Student |

"I don't live in Greece, Greece lives in me..."

choykawing's picture
choykawing
Activity Score 31
MicheleVirgilio's picture

no

MicheleVirgilio
Activity Score 2617
Prasad Weerasekara's picture

But the originator of this idea has expressed his idea here. His piece of work has been published on a exhibition column dedicated to beginners. What is the reason for this? Though the original idea has a great strength, the way it is presented is so remote. You may clearly see this if you look at the creative efforts of HellasLover and JWT Tunisia. Hence this work really belongs not to jwt Tunisia but to HellasLover. But this can be taken as a lesson that can be applied to us as well. That lesson is taught by no one else but JWT Tunisia. Now you may understand, how much it is important to be successful than the other when we present an idea.

Prasad Weerasekara
Activity Score 653
Billoughsby's picture

A peine les frères Montgolfier avaient-ils révélé au monde enthousiasmé leur remarquable invention, qu'un lieutenant du génie du nom de Meusnier s'occupa le premier, en 1785, de la dirigeabilité des ballons. Les idées de Meusnier étaient réellement grandioses; il voulait faire le tour de la terre au moyen d'un aérostat capable de porter vingt-quatre hommes d'équipage et six hommes d'état-major. Cet aérostat devait être composé de deux ballons oblongs contenus l'un dans l'autre. On ne demande pas beaucoup plus des dirigeables de nos jours, ceux-ci semblent du reste avoir été créés d'après ce type, dont la réalisation exigeait malheureusement une dépense considérable, ce qui fit qu'on abandonna le projet. Quoi qu'il en soit, c'est Meusnier qui trouva les trois conditions essentielles de la dirigeabilité: la forme allongée du ballon, le ballonnet-compensateur et l'emploi d'un propulseur hélicoïdal et du gouvernail. Aussi, le colonel Renard n'a-t-il pas hésité à le citer comme le véritable précurseur de la dirigeabilité des ballons.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Nike Diesel's picture

+∞

You're untouchable :)

Nike Diesel
Activity Score 13630
Art Director
vivek7's picture

is it a fly on his nose?!

vivek7
Activity Score 30
Creative Director at Kick-ass
andylefty's picture

Get's a 'hah'.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
AlvarezArt's picture

Overdone... how many times have we seen this same idea?

AlvarezArt
Activity Score 82
Creative Director
ProfoundSound's picture

You are referring to your profile picture?

ProfoundSound
Activity Score 2
Art Director
danielchapman's picture

The zoo ads for 'get closer' make sense, and are clever and fun. A zoom camera? Fail.

danielchapman
Activity Score 292
joelapompe's picture

Already done several times before :
http://www.joelapompe.net/2009/09/10/closer/

joelapompe
Activity Score 3853
alausa's picture

Done draper.

alausa
Activity Score 1420
Creative Director at Noah's Ark
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