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Drop-proof

Campaign
Agency Network: 
Published/Aired: 
August 2010

Description

Print advertisement created by The Campaign Palace, Australia for Panasonic, within the category: Electronics, Technology.

Caption

Lumix FT2 — Water-proof. Drop-proof. Frost-proof.
Panasonic

Advertising Agency: The Campaign Palace, Sydney, Australia
Creative Director: Cameron Hoelter
Art Directors: John Koay, Matt Swinburne
Copywriters: Matt Swinburne, John Koay
Account managers: Mel Gill, Mark Leadercramer
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TommyO's picture

Very nice. Good focus on the product, nice visualization of the benefits... Like.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Sushi lover's picture

doesn't look like it is dropping

Sushi lover
Activity Score 907

Dream needs to be big!

TommyO's picture

Notice the fingers above. How about now? :-)

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

is it your fingers Mister T?

Guest
Guest's picture

@Sushi lover, and note the strap flying upward as it would if it were dropping. :-)

Guest
Anonymous Author's picture

Fingers look very oddly spaced.

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

the string wouldn't go that straight up if dropped from the level where we see the hand (fingers). Hence, looks fake.

Guest
sandipkayal's picture

wow...

sandipkayal
Activity Score 270
Art Director at LOWE LINTAS |

a CREATIVE drop

rdjgadget's picture

i would have preffered the fingers slightly more visible myself... but i like.

rdjgadget
Activity Score 125

Holla at your boi!!!!!

IRONWORKS's picture

Nice idea and it strong enough to do without the fingers.

IRONWORKS
Activity Score 222
Graphic Designer at NagaDDB, Malaysia.
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