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Agency Network: 
Published/Aired: 
May 2010

Description

Print advertisement created by BBDO, Brazil for Panamericana School of Art and Design, within the category: Education.

Caption

How far does your creativity go?

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Director: Luiz Sanches
Art Director: André Gola
Copywriter: Pernil
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Highest Rated

theanc's picture

And here we go again. The next Weru.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Hiperion's picture

it´s done, and much better

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
pierrelastname's picture

just because Almap BBDO did it is good??? no, I don't agree.

pierrelastname
Activity Score 2869
Copywriter
mikeelrapido's picture

Who said something like this??

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Appolonia's picture

I LIKE IT :)

Appolonia
Activity Score 298
Copywriter at memark branding agency
rolling.stone's picture

great

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Corbeen's picture

ITS DONE ITS DONE ITS DONE!

Corbeen
Activity Score 1093
hufflepoff's picture

Quite cool, Just a little bit bland

hufflepoff
Activity Score 430
Art Director at shwing
beingofageoldgrace's picture

same like last year for cannes...lame

beingofageoldgrace
Activity Score 353
Schirone's picture

if it's been done before, don't shout "ITS DONE ITS DONE ITS DONE!"
just acknowledge us all by quoting it with a link. otherwise just shut up. this is not a race, it's a place where we can all share things.

by the way, i like it. it's simple and engaging.

Schirone
Activity Score 98
Art Director at www.aibi.it |

i'm here because i'm procrastinating

Dzsoi's picture

These are called creativity tests, invented decades ago. Would you consider a copied page from an IQ test with the line "we are looking for intelligence" as a good ad? It may work, but it's definitely not creative advertising.

And here is your link:
http://en.wikipedia.org/wiki/Ellis_Paul_Torrance

Torrance Tests of Creative Thinking (TTCT) - a part of that was a task (in 1966!!!):

"...It was originally designed as a nonverbal test of ideational fluency and flexibility, then modified in a such a way as to stress originality and elaboration. Two printed forms are used in the test. In one form, the subject is confronted with a page of forty two circles and asked to sketch objects or pictures which have circles as a major part. In the alternate form, squares are used instead of circles."

Here you can see visuals: http://www.coe.uga.edu/torrance/TTCT_PPT/TTCT%20Current.ppt (from page 18)

They should have referred to him at least...

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Corbeen's picture

I cant find the link, i will post it weh n i will.

Corbeen
Activity Score 1093
Corbeen's picture

ok here are some links first from a british school (animated gif) and second from the same school

http://www.rsc-northwest.ac.uk/acl/eMagArchive/RSCeMag0809/June09Singl...

http://www.coloribus.com/adsarchive/prints/panamericana-school-of-art-...

i saw this 2 years ago i think.. the british one. and there is another russian one I can not find.

The only things is that brasil made the campaign out of it. and now again. ?

Corbeen
Activity Score 1093
Checho's picture

Is this a follow up campaign for the award winning that Alma did for the same school? It´s still nice!

Checho
Activity Score 308
terryads's picture

More of the same

terryads
Activity Score 104
theanc's picture

And here we go again. The next Weru.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

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