May 2017

In the first world, graduation is the most important moment in a young boy's or girl's life. However, in the third world, the most important achievement by this moment is not getting pregnant, not being a mom or dad. This is the reason why PASMO exists, to educate minorities about this issue.

Print advertisment created by McCann, Guatemala for Panamerican Social Education Organization, within the category: Public Interest, NGO.

The biggest achievement in Latinamerica. Being 18 and not a dad.

Advertising Agency: d4 McCann, Guatemala
Chief Creative Officer / Copywriter: Ricardo Mendoza
Creative Director: Jairo Rubiano
Head of Art / Digital art: Nestor Cifuentes
Photographer: Julian Perrot

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