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War machine, 2

Agency Network: 
Published/Aired: 
October 2009
Description: 

Print advertisment created by Ogilvy, Singapore for Panadol, within the category: Pharmaceutical.

Advertising Agency: Ogilvy & Mather, Singapore
Art director: Kat Tan
Copywriter: Serene Loong

Comments (12)

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Juan Cabral's picture
Juan Cabral
Activity Score 709

Nice visual, but generic concept.

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

AmOgodzzz's picture
AmOgodzzz
Activity Score 826

I've never seen this done before for a cold/flu medicine. It's a great concept, especially to people like me who see treating a cold or flu as a war between me and the virus.
I love the art direction, too. Would translate really well as an online interactive thing where you could zoom in on the various "weapons" in the war on the sniffles.

Guest's picture
Guest

This device is being over used. Creating a mini world within a tablet or a cigarette:
here's another example: http://adsoftheworld.com/node/41910

Guest's picture
Guest

not very inspiring, though extreme art work.... the idea was forced.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

This device is being over used. Creating a mini world within a tablet or a cigarette:
here's another example: http://adsoftheworld.com/node/41910

Exactly.

talkingisfree's picture
talkingisfree
Activity Score 2712

Buf... no!

Nclbs's picture
Nclbs
Activity Score 14

Cuanto tóxico!

jorj's picture
jorj
Activity Score 638

good

braindance's picture
braindance
Activity Score 36

great detail in the mini world, overall I like the concept

rolling.stone's picture
rolling.stone
Activity Score 2741

agree

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~ Quite obviously, I have gathered no moss ! ~

theanc's picture
theanc
Activity Score 2783

Cool visual. Not great idea.

fondafo's picture
fondafo
Activity Score 418

cool!

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