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Britney

Campaign
Agency Network: 
Published/Aired: 
September 2008
Panadol Print Ad -  Britney

Also From This Campaign 2

Description

Print advertisement created by Grey, China for Panadol, within the category: Pharmaceutical.

Advertising Agency: Grey Beijing, China
Creative Directors: Chee Guan Yue, Adrian Zhu
Art Director: Johnnie Tey
Copywriter: Albion Li
Illustrators: Johnnie Tey
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Highest Rated

qd's picture

in other words, it's wrong to create an image that leads you to read the copy before you figure out what it means?

i think the visual does well to set up the idea of people operating in different circles that are all connected. i think it works.

qd
Activity Score 20
Creative Director at publicis caribbean
tirthomitro's picture

thanks for the copy. there is no indication, otherwise, to help understand a fraction of the fact that britney's spearing others with cold and flu!
gawd, what s#*t!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

qd's picture

in other words, it's wrong to create an image that leads you to read the copy before you figure out what it means?

i think the visual does well to set up the idea of people operating in different circles that are all connected. i think it works.

qd
Activity Score 20
Creative Director at publicis caribbean
DJVassallo's picture

maybe Chinese are getting too conceptual, but the only thing I get from this is the way flu may pass from one celebrity to another.... or that Britney is a headache herself?

DJVassallo
Activity Score 243
Creative Director at Mozo Design for Marketing |

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