Advertisement

Boss

Campaign
Agency Network: 
Published/Aired: 
February 2010

Description

Print advertisement created by Ogilvy, China for Panadol, within the category: Pharmaceutical.

Caption

Effective headache relief

Advertising Agency: Ogilvy & Mather Advertising, Beijing, China
Creative Director: Wilson Chow
Art Director: Shiyang He
Copywriter: Lianhui Hao
Illustrator: Feng Liu
Photographer: Tinghu Ye
Log in or register to post comments
bricard's picture

I guess it makes sense that the Marketing Director is a gambler and the Financial Manager is a drunk. But...why is David Fan the Sales Supervisor (bottom right) represented by a thong? =/

bricard
Activity Score 189
tylermx's picture

He wears a thong i guess

tylermx
Activity Score 115
mikeelrapido's picture

Awsome, because keeps your attention for a while..

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

shahidali's picture

Brilliant!!!! Superb.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Bangads's picture

He is a womanizer i guess

Bangads
Activity Score 65
Copywriter at Copywriting
Adaddicted's picture

Different for me, but do they read English?

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

V's picture

Ray Hao his director is a condom ;)

you do the math...

V
Activity Score 76
Marketing Manager
Roger Keynes's picture

Roger that.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Pushkaraj Shirke's picture

Monkey laffs!!! :) nice one :)
i would really not remember the brand at all - but the thought is real funny :)

Pushkaraj Shirke
Activity Score 215
Copywriter at Asymmetrique Communications, Monkeyworks |

http://www.monkeyworks.in/

felice's picture

completely agree

felice
Activity Score 73
thefakehuman's picture

nice execution... for an idea this cluttered visually!!

thefakehuman
Activity Score 410

- Life Feeds on Life -

ek kanya's picture

hey i like this. even the thong ;-)

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Phil Lestino's picture

So Edward miller is CEO of panadol....that's a headache.

Phil Lestino
Activity Score 1684
Wordnerd's picture

very good idea. but a pill doesn't seem to be a solution for his problems...

Wordnerd
Activity Score 6692
Copywriter
MindDrift's picture

It doesn't solve the his problems, only the headache caused by them.

MindDrift
Activity Score 1170
Graphic Designer
royschellekens's picture

Maybe taking 26 of these pills will solve his problems! ;-)

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

mediaeater's picture

E!!!

mediaeater
Activity Score 383
Art Director
talkingisfree's picture

If it wasn't because these kind of organigram-a-like visual is soooooooo done i would say it would be a lion.

talkingisfree
Activity Score 2712
Art Director
Direstion's picture

life gives you a headache - this is so true

Direstion
Activity Score 115
Planner at PZL advertising agency
Spoonfeederxxx's picture

Long winded and shite...

I feel a headache coming on...

Spoonfeederxxx
Activity Score 641
Copywriter
Brain-Art's picture

I like it

Brain-Art
Activity Score 1101
Graphic Designer
Dzsoi's picture

I would have sticked to a female and a male version. I am not familiar and not even tolerant with those problems a big boss may have... he is payed well, he is expected to have a headache, goddamn!

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
oshe's picture

really really really bored

oshe
Activity Score 852
Copywriter |

oshe.pb@hotmail.com

silvi's picture

I love the idea. It´s perfect, but product is invisible!

silvi
Activity Score 4172
Copywriter
xcreativity's picture

really good, congrats

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

sintra's picture

I think that you will need a panadol once you finished looking through

sintra
Activity Score 699
Administrative
Hibon's picture

Great work done with a clever brain.

Hibon
Activity Score 3734

Simple ideas are the best !

yohanes sumera's picture

love it!

yohanes sumera
Activity Score 25
Art Director |

“With love and patience, nothing is impossible.”
Http://sumefolio.blogspot.com

DanielDDB's picture

these ads would have been fun working on. nice one congrats

DanielDDB
Activity Score 53
Art Director at Bates Cosse Lagos, Nigeria
Featured Content

Latest Collections

Advertisement