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ExNihilo's picture

quite boring. ZERO creativity.

Activity Score 47
rocketman's picture

i wouldn't go so far as to say ZERO creativity, but i agree that they didn't crack their skulls on this one.

Activity Score 385
Creative Director at jwt / glue
fractalrene's picture

...And I thought that it was next to impossible to hate a banjo... Well, the hybrid looks well built.

Activity Score 1504
Luz Valdez's picture

Why can't subic losers just shut up and show the world what they can do rather than sourgraping on this site?

Luz Valdez
Activity Score 64
jonybeta's picture

comments are not just for nice comments, the critic opinions work better than codencendients ones.
Since when the critical opinion is bad?.

Activity Score 364
Art Director at Leo Burnett |

Jonathan Betancur

Rog's picture

It was this or sound waves that draw things.

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

everartz's picture

this is precisely muzic and sound dezign.. not a dime worth more.. but gotta admit it.. its a clean layout

Activity Score 7613
Art Director |

| everartz |

nitin456's picture

photoshop work is gud, but explain it.

Activity Score 133
Art Director at Advertising Agency
adrianapr's picture

I like these ads. I don't LOVE them but I like them and here's why:

people who love music, or who are musicians in that case, would certainly recognize the pan, the hammer, and the other two objects as "generators of sounds", so to speak.

There are even experimental groups or musicians who actually USE these objects to create their music. So, I think the insight is a very good one, since their target obviously knows what they're talking about.

Also, i think the art direction is very good. No need for any other things in the ad. i like the way they put the logo too.

I don't know if these are BIG winners, but personally i do like them.

Activity Score 1254
Zed's picture

A marriage of music and sound. Showing what it's saying and saying what it's showing.
What I also like, is that in this case, sound is music and not disturbing. Works for me.

Activity Score 178
Art Director |

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dbuchter's picture

First thought: marriage of "cooking" + music

The connection between a pan and sound is quite a reach.

Activity Score 4
Design Manager
adrianapr's picture

i think the target will get it right away.
i'm not a musician but i love music and instruments, and i did.

Activity Score 1254
dbuchter's picture

Just to nitpick a little bit - looks like there might be a perspective problem with the frets (it might be the whole neck of the guitar).

Activity Score 4
Design Manager
teenie's picture the risk of saying this is very first idea...

Activity Score 1894
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