Baby, 3

Agency Network: 
March 2008

Print advertisment created by Saatchi & Saatchi, Argentina for Pampers, within the category: Health.

Absorbs what others don't. Pampers

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina

Comments (27)

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tipptapp's picture
Activity Score 133

Aha, so now we show happy children in comparison with unhappy children. Just to show how happy they are? Sorry, it's still a happy Child-Ad...

ivan's picture

It's not that simple. Pampers absorbs all kinds of moisture. Not just wee, but tears too. I think it's a great ad, but you need to be a parent to fully get it perhaps.

Duckman's picture
Activity Score 520

Pampers absorbs tears??? Sory... It's another "before / after" ad.

Trifles make perfection, and perfection is no trifle.

everartz's picture
Activity Score 7613

the before/after thing is not here.. and if the ad says or should be saying something about absorbing tears then its been accomplished in such an ugly way!!

| everartz |

inkfromthepen's picture
Activity Score 145

Very nice. Simple. Gets the message across. But I'm forced to ask if the idea is not too similar to Leo Burnett's McDonald's TVC where the baby is on a swing and cries then smiles, cries then smiles to reveal it getting closer to the M arches and then retreating from it.

Kateter's picture
Activity Score 2029

exactly the same thought: McDonald's.

plus to me the two pics on the left are just lame excuse to show a pic of a smiling child.

M´AD MAX's picture
Activity Score 195

me gusta, nice, está bueno

Boas ideas's picture
Boas ideas
Activity Score 265


Jarne von Wolfsburg's picture
Jarne von Wolfsburg
Activity Score 264

* * * * *

esta es communicacion???? haha, esta es siesta grande

Martijn's picture
Activity Score 1888

Good exemple of very effective and creative advertising. Nice job.

ZaboZaboZabo's picture
Activity Score 593

I want a GOLD for this one.

bisou_pof's picture
Activity Score 6

chier un bon coup rend heureux

360 grados's picture
360 grados
Activity Score 305

Great concept, niiiiiccceeeee

Delfondo's picture
Activity Score 86

NO JODAN!!!, Que vengan de la agencia Del Campo S&S no quiere decir que sea bueno. los anuncios son basicos: Idea Basica!!!. Que vuelva Gaston Bigio!!!. Ahora tipico que con el Loby que ya esta haciendo Del Campo, se ganan un leoncito.....

ahpitt's picture
Activity Score 342

concept is ok, just the execution lack of innovation.

I have seen a lot of similar execution in Malaysia.

j2mango's picture
Activity Score 534

Pampers absorbs tears???
put it on babys face?

wildbore's picture
Activity Score 749

....good marketing solution.(not 4 awards). as a father,i like these ads.

vurtomatic's picture
Activity Score 364

Let's all
smother babies
with Pampers.

umeshmisra's picture
Activity Score 42

It's nice

iT-iS-i's picture
Activity Score 1721

Butt ugly baby, butt ugly ad...

He who dominates often has no real friends...

:: Put your ears against the ground so i can walk over what you heard::

stephen chiu's picture
stephen chiu
Activity Score 50

Maybe like you?

iT-iS-i's picture
Activity Score 1721

You must be a mother, if you're a guy... Sorry for hurting your feelings bitch.

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

ricklongo's picture
Activity Score 1244

This is one of those ads that are unappealing to admen, but will definitely work with the public.

Anyone here saw American Inventor's first season? This is pretty much like Janush's invention's ad on the finale.

Charlie Pratt's picture
Charlie Pratt
Activity Score 427

It works. This was never meant to change anyone's career. Good work.

john doe's picture
john doe
Activity Score 1571

Cute ad. Maybe not award winning - but pretty solid anyway

Splash's picture
Activity Score 2

I think that nobody got the idea!!!!
You need to be a paret to get it!
All the children are pooping.
when they do that, is that way they behave.
And Pampers absorv it all, leaving the kid in confort, crying no more....

john doe's picture
john doe
Activity Score 1571

This is very obvious. I guess even for the ones without kids.
If the idea would be so hard to understand, it would not work at all.