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Hamburger

Campaign
Agency Network: 
Published/Aired: 
July 2012
PAM Print Ad -  Hamburger

Also From This Campaign 2

Description

Print advertisement created by McCann, Israel for PAM, within the category: Food.

Caption

Less oil in the pan, less oil in the food.

Advertising Agency: McCann Erickson, Tel Aviv, Israel
V.P Creative: Shahar Filer
Creative Director: Tal Moravkin
Art Director: Assaf Levy
Copywriters: Ido Ben Dor, Tal Manor
Photographer: Menachem Reiss
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miko1aj's picture

"Less oil in the pan, less oil in the food." – sorry guys, but sponge tells something absolutely opposite?
Or maybe i'm not catching something important in this ad.
anyhow – this typography is absolutely inadmissible

miko1aj
Activity Score 3086
jackmancer2017's picture

Well, the sponge is the food, if you don't want an oil-soaked floppy burger, don't put as much oil in the pan.

I think it's a brilliant visual, just not for selling oil.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
alausa's picture

LMAO! Brushsrcipt right?

alausa
Activity Score 1420
Creative Director at Noah's Ark
N17's picture

Good ad. for sure.

N17
Activity Score 475
Creative Director
kleenex's picture

I think too many people can get confused on this.

kleenex
Activity Score 51110
Web Designer/Developer
Kikin's picture

Is that a pumic stone ? Took me a little bit over 4 seconds to get. Good idea, bad visual.

Kikin
Activity Score 210
Creative Director at Chief of innovation at Performance, Lima Perú |

Think. Then think again.

fbcs's picture

Weird ad. Doest seem like an ad for PAM...

fbcs
DilipRevar's picture

what the product is all about.

DilipRevar
Activity Score 264
Graphic Designer at Visualizer and Graphic Artist
chicagohour's picture

so the insight is that food is like sponge and hence it absobs all the oil you put in...so what does PAM does......

chicagohour
Activity Score 384
Copywriter |

Hmmmmm

chicagohour's picture

so the insight is that food is like sponge and hence it absorbs all the oil you put in...so what does PAM does......

chicagohour
Activity Score 384
Copywriter |

Hmmmmm

rakel's picture

sponge gets all the oil thats a fact, so...

rakel
Activity Score 250
Photographer at Escuela de Creativos Publicitarios de la Argentina
sandalo's picture

Manhattan, USA. 1902

Memo 0001:

McCann Erickson team please remove any Comic Sans and Brush Script Fonts from any computer.

Att. Alfred Erickson

sandalo
Activity Score 6
Art Director
sandalo's picture

appetite appealing killed!! opposite message received!!

sandalo
Activity Score 6
Art Director
feysal's picture

Food is like a sponge the more oil you put the more oil it absorbs....its clever but maybe too cleaver....the type style i must agree kills it.

feysal
Activity Score 2571
Art Director at Zilojo |

groovy baby!

Geimima's picture

the food absorbs the oil?

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

jackblack's picture

That's one oily burger. Yuck.

jackblack
Activity Score 2357
Art Director
Lazarus's picture

Hit the eject button. Start over.

Lazarus
Activity Score 1536
Creative Director
carloscae's picture

I find it hard to sell a cooking product that makes the food look horrible.
The concept is good, but the sponge/food idea not.

carloscae
Activity Score 11
Art Director at E2 Communications
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