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Playboy Birthday

Agency Network: 
Published/Aired: 
April 2012
Palmers Print Ad -  Playboy Birthday

Description

Our client Palmers, the Austrian market leader in lingerie, briefed us to create an advertisement for the 40th anniversary of the Playboy Magazine. Instead of congratulating the magazine, we decided to speak directly to its legendary personification, Hugh Hefner. With a sexy model in Palmers stockings who looks like one of his typical Playboy Bunnies, by simply crossing her legs behind her head. By staging one of the main articles of the Palmers product line and using it to point at the ears of the Playboy bunny, we have combined creativity and strategy in a quite sexy way.

Print advertisement created by Interone, Germany for Palmers, within the category: Fashion.

Advertising Agency: Interone, Germany
Executive Creative Director s: Marco Mehrwald, Thomas Pakull
Creative Directors: Shin Oh, Gunnar Immisch
Copywriter: Tobias Schwarz
Art Director: Alex Hellmich
Photographer: Kourtney Roy
Art Buyer: Inga Christensen
Account Supervisor: Katharina Aschauer
Account Manager: Lara Timm
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stickynotes's picture

smart AND sexy!

stickynotes
Activity Score 1094
Milan Solanki's picture

wow boobs, oh yes, ad too

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
kleenex's picture

Really cute...

kleenex
Activity Score 51078
Web Designer/Developer
ItMatters's picture

Very clever, sexy congratulatory ad.

ItMatters
Activity Score 2167
JLL's picture

Clever!

JLL
Activity Score 390
Director of Creation - Copywriter
certaintly's picture

ehhehehe got a chuckle out of me.

certaintly
Activity Score 3994
ivanm16's picture

boobies!

ivanm16
Activity Score 404
Copywriter at TBWA Dominican Republic
CommandZ's picture

Happy Birthday to me!

CommandZ
Activity Score 2498
Creative Director
spears ava's picture

cleaver

spears ava
Activity Score 206
Copywriter
Nike Diesel's picture

cleaver
noun
a tool with a heavy broad blade, used by butchers for chopping meat.

Nike Diesel
Activity Score 13630
Art Director
maish.d9's picture

nice.. :)

maish.d9
Activity Score 26
Leo Burett
lemonAd's picture

nice art

lemonAd
Activity Score 343

when life gives you lemons make a lemonade stand.

Nike Diesel's picture

Brilliant. And I love the color palette.

Nike Diesel
Activity Score 13630
Art Director
gwendolynlara's picture

Very cool ad. Love the colors, pin-up style and retro look!

gwendolynlara
Activity Score 2
Graphic Designer
sahilosophy's picture

Smart thinking

sahilosophy
Activity Score 75
Copywriter
andylefty's picture

Okie dokie.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
tickey's picture

This is called creativity

tickey
Activity Score 46
Art Director
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