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Drop

Campaign
Agency Network: 
Published/Aired: 
January 2011

Description

Print advertisement created by Y&R, France for Paic, within the category: House, Garden.

Caption

A few drop do a lot

Advertising Agency: Y&R, Paris, France
Creative Director: Carmine Coppola
Copywriter: Laurent Vergnaud
Art Director: Christophe Francés
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Highest Rated

CuriousPencil's picture

+1

CuriousPencil
Activity Score 4225
Copywriter
luispiter's picture

interesting

luispiter
Activity Score 2756
comunication
everartz's picture

so these ripples are supposed to be the plates? or am i missing something around?

everartz
Activity Score 7613
Art Director |

| everartz |

CuriousPencil's picture

Baffling - is this a koan? Can't think of another way to describe a directionless set of words, although, yes, '****' would also do.

CuriousPencil
Activity Score 4225
Copywriter
nedelschis's picture
nedelschis
Activity Score 2
Creative Director at Publicis Romania
Boxey's picture

True this has been done, but this ad is better than the one with the flying spoon. It makes the same point, but makes sense.

Boxey
Activity Score 8879
Melaleuca In-House
shortafella's picture

done. see the link above. joe la pompe has new material for the blog:)

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

dadada's picture

not again!

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

reasonwhy's picture

I like !

reasonwhy
Activity Score 147
Art Director
akshaysrikar's picture

sweet fuckin idea.... pardon my french...

akshaysrikar
Activity Score 420
India
chaddy velasco's picture

this ad is clever and has a better art direction than the ad with a spoon.

chaddy velasco
Activity Score 95
University of Santo Tomas
marlaa's picture

not only has this been done before, but I beg to disagree that it has "a better art direction" than the Fairy print. what those of you who speak about "the flying spoon" don't get is that it symbolises a drop falling on the plates in slow motion. and actually, that print was about "the power of ONE drop". this one should be called "Dops" and the team should know better than copying and ad and then placing the result on well-known advertising sites despite the fact that every time people are posting the link of the original print.

marlaa
Activity Score 60
copywriter
CuriousPencil's picture

+1

CuriousPencil
Activity Score 4225
Copywriter
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