People like you, 3

Agency Network: 
March 2010

Print advertisment created by Scholz & Friends, Poland for PAH, within the category: Public Interest, NGO.

It's not PAH that builds schools. It's people like you.
To send your donation go to

Comments (13)

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corporal_hicks's picture
Activity Score 365

The guy at the back is weird. Looks like he's jumping over the canyon.
Also retouching needs improvement..

deuBleuDi's picture
Activity Score 265

weird eh?

Adaddicted's picture
Activity Score 3435

average art.


perromalo's picture
Activity Score 429

love the approach and the claim "it's people like you"

luispiter's picture
Activity Score 2756

i dont understand.. nice art

shitmonk's picture
Activity Score 465

this must be the first idea that comes to mind when you think of building smt up together

bknowlden's picture
Activity Score 3647

The photos are very staged, unemotional and forced.

Dadaism's picture
Activity Score 161

I like how they stage it =D

Is a totally different approach, not every donation ad must come with a poor kid with broken limbs and a wonderful copy to touch our heart.

atb2005's picture
Activity Score 13557

Unemotional and forced? What are those people in the photo supposed to do (to look more emotional)? I like the campaign. It's the message that's important here; not so much the visual or the art direction. My only issue with this image is its background. Are they building a school in the mountains or something?

sloppy4's picture
Activity Score 1492

i don't think you want people like me building anything.

Appolonia's picture
Activity Score 298

its just the location of building the school that doesnt make sense to me

Tommy G.'s picture
Tommy G.
Activity Score 897

the man jumping over the river is way too cheesy. The rest is great.

Guest's picture

It can be weird for You but climate of the add is made for Polish people. After II world war, almoust all Poland was dameged and "people like You" build it up ...

so for many it can be very sentimental