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act's picture

what about a torn page?

act
Activity Score 535
Art Director
balajprasanna's picture

hahaha!

balajprasanna
Activity Score 39
Mo's picture

Or people like Mark Twain? :-D
I like these ads though. Simple, nice.

Mo
Activity Score 648
Art Director
Modal Writer's picture

I suppose this campaign is railing against the stranglehold that online print has on the market?

For me, true print will never go out because goddamn it's hard to stare at a computer screen for that long.

Modal Writer
Activity Score 333
Copywriter
ivanlim's picture

i love this idea!
it's got that 'it's so simple. why didn't i think of it first' factor.

ivanlim
Activity Score 202
Copywriter
meng's picture

awesome ad!

meng
Activity Score 54
Art Director
Daryllee's picture

No they copy a concept and even the direction they never change. There was this series of ads using the same concept on networking. I dont know about this bookplus whether its a book store or networking company, but im sure this concept was used before.

Daryllee
Activity Score 56
Other
fifthbullet's picture

and both ad carry same brand name?

fifthbullet
Activity Score 186
Art Director |

criticize is way easier than create. use more brain.

Desi's picture

if this is not copied this is excellent. done by a dubai agency and got something at cannes last year.

Desi
Activity Score 1042
whitespace's picture

nice... except that i would never read a 400-page novel online. :) and that i lost the brand name in 15 seconds.

whitespace
Activity Score 1953
Creative Director
hadisyriani's picture

i guess it is from Y&R, Dubai

hadisyriani
Activity Score 165
Art Director at Saatchi & Saatchi Beirut-Riyadh
hadisyriani's picture

A: Y&R Dubai. Art director: Rupert Allcock. Copywriter: James Wareham. Photographer: Adam Browing-Hill

hadisyriani
Activity Score 165
Art Director at Saatchi & Saatchi Beirut-Riyadh
ivan's picture

cool. tx!

ivan
Creative Director at Ads of the World
hadisyriani's picture

welcome.

hadisyriani
Activity Score 165
Art Director at Saatchi & Saatchi Beirut-Riyadh
Bianconiglio's picture

simple and good

Bianconiglio
Activity Score 406
Copywriter
addyhoch10's picture

dito

addyhoch10
Activity Score 2592
Art Director
Wren's picture

Very nice.

Wren
Activity Score 66
Art Director
kandi's picture

Nice! Should be used for Playboy magazines.

kandi
Activity Score 204
Art Director
PeteHH's picture

Great job!

PeteHH
Activity Score 202
Copywriter
B128's picture

I love this campaign. Different and we can all relate.

B128
Activity Score 392
Art Director
thelionaspirant's picture

The best ad of the campaign

thelionaspirant
Activity Score 143
Copywriter
muscus's picture

nICE ThInKiNg :)

muscus
Activity Score 94
Client Servicing |

Be good!

me thinks's picture

This is what you call creative.

me thinks
Activity Score 722
Copywriter
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