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Stairs

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Print advertisement created by DDB, Canada for Pacific Blue Cross, within the category: Finance.

Caption

If you fell, you'd have about 2.5 seconds to apply for health insurance.
Once you're hurt, it's too late.

Advertising Agency: DDB Canada
Creative Directors: Dean Lee, Cosmo Campbell
Copywriter: Kevin Rathgeber
Art Director: Chris Moore
Account Manager: Scott Barr
Photographer: Philip Jarmain
Print Producer: Amanda Dring
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Guest's picture

I like it.

But I hope they don't get sued by someone who falls while reading!

Guest
Guest's picture

Better as ambient.

Guest
sirvan's picture

Agreed.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

5555

Guest
Guest's picture

I don't think these ads are ambient. I think they're print ads, with the way the logo is placed in the other ad and even in this one

Guest
Dzsoi's picture

They say these WOULD be BETTER as ambients. And I agree.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
suheru's picture

I'm reading from top, am I wrong?

suheru
Activity Score 54
Graphic Designer
Blashyrkh's picture

It's because you're falling.

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

this is a transit shelter ad - it's not physically painted onto the stairs

Guest
Guest's picture

I naturally read it from top to bottom and it didn't make sense. Reader can be confused.

Guest
Guest's picture

If you were falling you'd be able to read it just fine.

Guest
aRianna_.'s picture

I read it from the top too... The idea is good, but think about the readers!

aRianna_.
Activity Score 281
Media Buyer at CultureSpan Marketing
fala fulani's picture

From the top it makes sense and is quite good but only if it was an ambient otherwise as print its lazy art direction.

fala fulani
Activity Score 252
Creative Director at Mediaedge BBDO
kylethomas's picture

It is much greater to put yourself into a situation that you will not risk falling. But hey!!!This is the real world. It is better you get covered just in case.

kylethomas
Activity Score 24
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