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All You Need to Tell the Story, Van Gogh

Campaign
Agency Network: 
Published/Aired: 
November 2012

Description

The campaign is based on the insight that there is an eternal dispute between Art Directors and Copywriters about who can make do without the other. Picture Alliance sides with the Art Directors to show that an ad can make do without a copywriter and thus collects brownie points with their main target audience.

Print advertisement created by Ogilvy, Germany for pa picture alliance, within the category: Professional Services.

Advertising Agency: Ogilvy, Germany
Chief Creative Officer / Copywriter: Dr. Stephan Vogel
Creative Directors: Helmut Meyer, Nico Ammann
Art Director: Helmut Meyer
Photographer: Picture Alliance Stockmaterial
Retouching: Joachim Becker
Art Buyer: Valerie Opitz
Advertiser's Supervisor: Edith Stier-Thompson, Gunilla Graudins
Account Management: Yves Rosengart, Eva Hoffmann, Nadine Ries
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sacrilegend's picture

So all you need is hundreds of years for your message to get across.

Brilliant, guys.

sacrilegend
Activity Score 3394
Copywriter
mmackinven's picture

Totally don't get this...

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

clearsky1989's picture

A picture's worth a thousand words but lots of pictures is worth no words.
Thumbs down !

clearsky1989
Activity Score 429
Copywriter at Grey
lingarajasivanaiah's picture

I dont get this ,,,any1 ..pls explain this"!

lingarajasivanaiah
Activity Score 39
Copywriter at Pumpkin communications |

Lingaraja Sivanaiah

Wordnerd's picture

Would be nicer if the story wasn't that boring

Wordnerd
Activity Score 6692
Copywriter
philippertl's picture

don't get it and execution isn't good.

philippertl
Activity Score 656
Graphic Designer |

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