All You Need to Tell the Story, Van Gogh

Agency Network: 
November 2012

The campaign is based on the insight that there is an eternal dispute between Art Directors and Copywriters about who can make do without the other. Picture Alliance sides with the Art Directors to show that an ad can make do without a copywriter and thus collects brownie points with their main target audience.

Print advertisment created by Ogilvy, Germany for pa picture alliance, within the category: Professional Services.

Advertising Agency: Ogilvy, Germany
Chief Creative Officer / Copywriter: Dr. Stephan Vogel
Creative Directors: Helmut Meyer, Nico Ammann
Art Director: Helmut Meyer
Photographer: Picture Alliance Stockmaterial
Retouching: Joachim Becker
Art Buyer: Valerie Opitz
Advertiser's Supervisor: Edith Stier-Thompson, Gunilla Graudins
Account Management: Yves Rosengart, Eva Hoffmann, Nadine Ries

Comments (6)

Log in or register to post comments
sacrilegend's picture
Activity Score 3394

So all you need is hundreds of years for your message to get across.

Brilliant, guys.

mmackinven's picture
Activity Score 1608

Totally don't get this...

clearsky1989's picture
Activity Score 429

A picture's worth a thousand words but lots of pictures is worth no words.
Thumbs down !

lingarajasivanaiah's picture
Activity Score 39

I dont get this ,,,any1 ..pls explain this"!

Lingaraja Sivanaiah

Wordnerd's picture
Activity Score 6692

Would be nicer if the story wasn't that boring

philippertl's picture
Activity Score 656

don't get it and execution isn't good.