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Spots Disappear

Agency Network: 
Published/Aired: 
March 2011
Description: 

Focus on the bottle and watch the spots disappear.

Print advertisment created by Ogilvy, South Africa for Oxy, within the category: Health.

Focus on the bottle for 20 seconds

Advertising Agency: Ogilvy, Johannesburg, South Africa
Creative Directors: Jonathan Beggs, Gerry Human
Art Directors: Sifiso Tshabalala, Robyn Bergman
Copywriter: Thokozani Mashigo
Illustrator: Sifiso Tshabalala
Photographers: Sifiso Tshabalala, Thokozani Mashigo

Comments (13)

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Pushkaraj Shirke's picture
Pushkaraj Shirke
Activity Score 215

we did the same for ORAL CDX - and that was 2 years ago. at Ogilvy india. we also won an RX award of excellence for the entire campaign. it's listed on my blog: www.monkeyworksadvertising.blogspot.com

Prof's picture
Prof
Activity Score 1449

man this idea is so old its not even funny...

really disappointed this flew...

Quite really.

Renjithtnair2003's picture
Renjithtnair2003
Activity Score 233

Is it really from Ogilvy????????????

TommyO's picture
TommyO
Activity Score 1866

Maybe it's not a new idea, but I enjoyed it.

freakart's picture
freakart
Activity Score 534

me too

_____________________________________________________________

Creativity!

freakart.lv | Twitter

dadada's picture
dadada
Activity Score 1720

i know this king of optical illusion, but this one doesn't work with me

Everybody is creative, be yourself.

atb2005's picture
atb2005
Activity Score 13557

In order for it to work, you should not blink.

pez's picture
pez
Activity Score 1804

10 secs is enough but, who's going to spend 10 secs to understand an ad?

bakamono's picture
bakamono
Activity Score 1002

I don't got 20 sec.

because therefore it is

trilobite's picture
trilobite
Activity Score 8

jajaj very nice, the dots dissapear!!!

sandipkayal's picture
sandipkayal
Activity Score 270

what a idea

a CREATIVE drop

sandipkayal's picture
sandipkayal
Activity Score 270

great

a CREATIVE drop

sandipkayal's picture
sandipkayal
Activity Score 270

mind blowing

a CREATIVE drop

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