Agency Network: 
December 2010


Print advertisement created by Proximity, United States for Oxfam, within the category: Public Interest, NGO.

Advertising Agency: Proximity, Chicago, USA
Executive Creative Director / Copywriter: Kevin Lynch
Creative Director / Art Director: Diana Morison
Art Directors: Kyle Everett, Francis Almeda
Copywriters: Kevin Lynch, Nate Gagnon
Photographer: Pier Nicola D'Amico
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jackmancer2017's picture

I doubt this communicates enough. The idea behind this campaign is really good.

Lazarus's picture

So they're into slaughtering animals now.

Activity Score 1536
Creative Director
morse's picture

It is good as a teaser but without knowing what is Oxfam or the advertised site this ad is a puzzle.

Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

suresh90's picture

sorry i didn't get it will someone explain this :)

Activity Score 620
Art Director at visualizer |

Billoughsby's picture

from the site:

"A farmer's flock

Here's a gift that stands out from the herd! By providing traditional herders with additional livestock (one cow and a pair of sheep), you increase a family's income substantially and improve their nutrition. The most exciting benefit? Improvements of this magnitude offer life-changing opportunities to a poor family. By increasing a family's income, you create a surplus that can be used to send children to school."

It... it's a charity!

Activity Score 5144
Art Director |

That's it.

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