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Tennis

Campaign
Agency Network: 
Published/Aired: 
July 2009

Description

Print advertisement created by Ogilvy, Uruguay for Ovacion, within the category: Media.

Caption

Read it, live it.

Advertising Agency: Punto Ogilvy, Montevideo, Uruguay
Creative Director: Vartan Chakiyian
Art Director: Gustavo Etchandy
Copywriter: Marindia
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Highest Rated

lynz's picture

Same as my previous comment, it would have been nice to show the tennis player with the ball shooting towards him, and showing the crowds emotions.

lynz
Activity Score 104
Art Director
lynz's picture

Same as my previous comment, it would have been nice to show the tennis player with the ball shooting towards him, and showing the crowds emotions.

lynz
Activity Score 104
Art Director
alvinivanicko's picture

nice approach, like it!

alvinivanicko
Activity Score 263
Graphic Designer
satrianee's picture

visual is not efficiently supporting the idea.

satrianee
Activity Score 3748
raulbanderas's picture

good idea

raulbanderas
Activity Score 357
Shawali's picture

When even the lay out of the web site looks better than the ad it self....

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Adaddicted's picture

"Digital scribble"

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

alexander_bickov's picture

Love this ad

alexander_bickov
Activity Score 3279
royschellekens's picture

Arrest the execution. It killed the idea!

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Brain-Art's picture

Great idea. You should've included hands handling the "picture/newspaper" in order to transmit the idea clearly i think

Brain-Art
Activity Score 1101
Graphic Designer
Tommy G.'s picture

good idea but small problem with the perspective.

I hoped the ground to be on the same level or just fit with the tennis area

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
shitmonk's picture

royschellekens said it

shitmonk
Activity Score 465
AXAY555's picture

ok i have seen a book ad with the same visual idea here in AOTW which had better execution than this.

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
AXAY555's picture
AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
mofouy's picture

to AXAY555
WTF????

Is not the same idea!

If you start the game of similar things in advertis you blow out all the ideas!.
Conclusion, i'm not agree at all, you can judge the idea and the execution if you want. But if you start with these kind of comments nothing on this website is really "autentic"

My opinion of the campaign, I like the idea and the artwork. Geometric layout.Have a clear intention. That's works for me.

mofouy
Activity Score 4
Rastamathamba420's picture

Bien (y)

Rastamathamba420
Activity Score 251
Art Director at Ogilvy & Mather Guatemala |

http://www.behance.net/panchito420

http://fcoutino.blogspot.com

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