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Bike

Campaign
Agency Network: 
Published/Aired: 
July 2009

Description

Print advertisement created by Ogilvy, Uruguay for Ovacion, within the category: Media.

Caption

Read it, live it.

Advertising Agency: Punto Ogilvy, Montevideo, Uruguay
Creative Director: Vartan Chakiyian
Art Director: Gustavo Etchandy
Copywriter: Marindia
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lynz's picture

I like the insight, but it might have been a nice to show the angle from the cyclists view, so you would be actually living it.

lynz
Activity Score 104
Art Director
Sven Gali's picture

poor execution

Sven Gali
Activity Score 845
Photographer
Huub's picture

Looks like a photoshop layer mask, which sucks and kills the idea.

Idea is awesome, which is just awesome.

Huub
Activity Score 248
Art Director at Willem De Kooning Academie
Adaddicted's picture

Gustavo spilled the Gold!!!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

dreadboy's picture

I actually love the concept and idea of this whole campaign. This print is probably the best of all, but could have been done a lot better (and I just got an idea worthy of writing down :> )

dreadboy
Activity Score 413
Photographer |

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