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Basketball

Campaign
Agency Network: 
Published/Aired: 
July 2009

Description

Print advertisement created by Ogilvy, Uruguay for Ovacion, within the category: Media.

Caption

Read it, live it.

Advertising Agency: Punto Ogilvy, Montevideo, Uruguay
Creative Director: Vartan Chakiyian
Art Director: Gustavo Etchandy
Copywriter: Marindia
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thaistylez's picture

simple and clear

well done :)

thaistylez
Activity Score 224
Burapha University
vrginie's picture

I just got it. The guy is opening his paper and it's supposed to be so well-written that he thinks he's actually living the game. The idea is good but they should have made it more obvious that the picture of the game was part of the paper, by adding folds for instance.

vrginie
Activity Score 154
michelangelo's picture

I agree with vrginie. the ad needs a bit more art direction

michelangelo
Activity Score 660
Sven Gali's picture

disjointed...

Sven Gali
Activity Score 845
Photographer
Shawali's picture

OMG this is bad...

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

ignitionspark's picture

I feel.. folding line should be added then only it will look like a magazine.magazine.

ignitionspark
Activity Score 212
Mumbai
Adaddicted's picture

Vartan: "IDEA"
Gustavo : "DISASTER"

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

dsklan's picture

agree

dsklan
Activity Score 1926
Art Director at homeshop
Dadaism's picture

Only we will understand

Dadaism
Activity Score 161
Darling Design
V's picture

bad!

V
Activity Score 76
Marketing Manager
Shubhra Aggarwal's picture

lost on me .. crowded .. with nothing coming out.. and i dont even like the sign off copy.. 'Read it, live it.' ..really!? :p

Shubhra Aggarwal
Activity Score 86
Marketing Manager
royschellekens's picture

Arrest the execution. It killed the idea!

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

michdec's picture

I'm not sold on the art and I'm not crazy about the idea either.. Because I sort of go, ok I get it - but if I wanna live it I'll watch a clip of it online or watch the news on tv

michdec
Activity Score 440
bad astronaut's picture

the art needs work.

bad astronaut
Activity Score 544
F.Abboud's picture

I feel the art direction is weak; also, the floor in the background is horrible; why can't we have a better view in the back so we can see clearly the fold of the paper!

F.Abboud
Activity Score 218
Planner
yorugua ro's picture

Desde la Republica Separatista de Sayago pa todo el mundo.
La primera vez no lo entendi, la segunda dije que hijo de...

yorugua ro
Activity Score 3
perromalo's picture

Very difficult to undestand.

perromalo
Activity Score 429
Creative Director at Mateo&co
wildbore's picture

Good idea. but d execution - sucks!

wildbore
Activity Score 749
Creative Director at - - -
silvi's picture

Bad art direction

silvi
Activity Score 4172
Copywriter
Marco1974's picture

great idea. terrible execution.

Marco1974
Activity Score 15
Art Director at N=5, Amsterdam
Rastamathamba420's picture

Me gusta bastante, la dirección de arte es muy buena! Felicitaciones

Rastamathamba420
Activity Score 251
Art Director at Ogilvy & Mather Guatemala |

http://www.behance.net/panchito420

http://fcoutino.blogspot.com

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