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Butterfly

Campaign
Agency Network: 
Published/Aired: 
January 2012

Description

As the world's leading producer of sustainable stainless steel Outokumpu continues to invest in developing new grades and services that change the way they fabricate to deliver greater long term benefits both financial and environmental.

Print advertisement created by Euro RSCG, Finland for Outokumpu, within the category: Industrial, Agriculture.

Caption

We create the future out of the past
Outokumpu stainless steel contains 90% recycled material

Advertising Agency: Euro RSCG, Helsinki, Finland
Creative Director: Marko Vuorensola
Art Directors: Mikko Heino, Marko Vuorensola
Copywriter: Paul Earl
Account Director: Piia Rysä
Account manager: Muusa Salminen
Illustrator: Brink Helsinki
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vote4pedro's picture

This campaign feels very inconsistent.

vote4pedro
Activity Score 4601
Copywriter
Chopper's picture

Creating new monster.

Chopper
Activity Score 1015
Nomad8's picture

I like this one. Agree with vote4pedro - The series doesn't feel like a campaign. Some of the ads are straightforward, others use analogy and then some just plain feel good. But well executed throughout.

Nomad8
Activity Score 204
JWT India
kleenex's picture

I like it.

kleenex
Activity Score 52582
Web Designer/Developer
AlvarezArt's picture

I like it. Wish it would have looked more like a butterfly but good execution.

AlvarezArt
Activity Score 82
Creative Director
salil.sharma's picture

AWESOME
relay very cool
good art direction & execution

salil.sharma
Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

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