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Highest Rated

hari.'s picture

cool. love it.

hari.
Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

hadrianapolis's picture

A different approach... Like it.

hadrianapolis
Activity Score 733
Guest's picture

That's cute.

Guest
rolling.stone's picture

Quite humorous

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

picktokyo's picture

since this idea is very open (like "bloated belly is not a happy belly" or "Bloodshot eye is not a happy eye" or "yellow teeth is not a happy teeth") there is nothing special about this.

picktokyo
Activity Score 1404
Copywriter at JWT
Guest's picture

Dude...Plz spare us your nonsensical comments. You don't know how to judge an ad. This is a very novel approach for a nosespray.

Guest
picktokyo's picture

Now tell me, what so special about this "very novel approach" for a nose spray?

You know a campaign is great when the idea is only can be used for solely that particular product, not anything else.

Now for this idea, can I use it for eye drop, and just change the nose image to a red eye? wouldn't it be "a very novel approach" for an eye drop product?

Dear guest, your comment IS nonsensical indeed. And sorry, nobody tell me how to judge an ad.

picktokyo
Activity Score 1404
Copywriter at JWT
Gilbert Berkam's picture

don't like it, it's to simple and not unique

Gilbert Berkam
Activity Score 71
CopywriterInTraining's picture

First of all, it would be "too simple". And second, since when is simple a bad thing for an ad? It's funny, it gets the point across and it captures the attention of the public. Thanks for the constructive criticism though.

CopywriterInTraining
Activity Score 162
Copywriter at It's a little place called Powers Agency
Guest's picture

funny.. great ad

Guest
Whatsamatta U's picture

made me chuckle! the entire campaign is good!!

Whatsamatta U
Activity Score 34
Copywriter |

zero bata sanata

joelapompe's picture

smells like ghost to me...

joelapompe
Activity Score 3853
federo's picture

funny but not to the point

federo
Activity Score 781
advertising agency
Jet Propulsion Lab's picture

Your nose will be happy (so YOU will be happy.)

It's a goddamn nasal spray fer cryin' out loud. How much more "to the point" do you think it needs to be???

Props to the client for understanding how to stand out in the category.

BTW, this is the ONLY one that's working for me out of the three.

Jet Propulsion Lab
Activity Score 10679
Copywriter
Guest's picture

very nice !!!!!

Guest
Gilbert Berkam's picture

--> CopywriterInTraining | Mon, 2009-05-04 08:56

First of all, it would be "too simple". And second, since when is simple a bad thing for an ad? It's funny, it gets the point across and it captures the attention of the public. Thanks for the constructive criticism though.

Allow me to elaborate, there are two kinds of simple: brilliant and mundane, I was referring to the last kind when I called this idea 'too simple'. It's predictable, and therefore unsurprising. Pretty much like using a spelling mistake as leverage to further one's point.

In fact, just as predictable in the way that you are the copywriter behind this ad, "Paul from America". Why would a total stranger thank me for constructive feedback on this ad?

Gilbert Berkam
Activity Score 71
the_dejawoo's picture

This campaign make me think of the old work of TBWA, Paris.

"MAPA : Protective Gloves -- Because hands are sensitive."

Although diffent execution, but the comcept is so close!

Do ya remember?

the_dejawoo
Activity Score 98
Copywriter
the_dejawoo's picture

Nothing new. It's too familar.

the_dejawoo
Activity Score 98
Copywriter
Guest's picture

waoh!its kool.

Guest
hari.'s picture

cool. love it.

hari.
Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

blacksmurf's picture

nice, but very cheap visual

blacksmurf
Activity Score 200
Art Director |

easy to say "art director".

LucasPS's picture

Its fine, but i thnik personifing parts of the body making jokes its being used already too much.

I will pay a english course i promese.

LucasPS
Activity Score 523
Copywriter at Bureau Creativo |

Todos somos ignorantes, pero no todos ignoramos lo mismo.

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