Bruised, 3

Agency Network: 
December 2012

Targeting hardcore downhill skiers & snowboarders who know the t-bar is a pain in the ass, this campaign promotes the new six seat chair lift and ran in Norwegian ski- and snowboard-magazines.

Print advertisment created by Anti, Norway for Oslo Winterpark, within the category: Recreation, Leisure.

The T-bars are history. Introducing the new six-seat ski lift.

Advertising Agency: Anti Inc, Oslo, Norway
Executive Creative Directors / Creative Directors: Erik Heisholt, Kjetil Wold
Creatives: Thomas Larsen Eltvik, Torstein Søreide Skogedal
Senior Graphic Designer: Mats Ottdal
Account Manager: Kenneth Pedersen
Project Manager: Hanne Benum Lorange
Photographer: Ole Musken/Palookaville

Comments (7)

Log in or register to post comments
kleenex's picture
Activity Score 50610

You have got to be kidding me!!?!?!?!

Tom Megginson's picture
Tom Megginson
Activity Score 548

They get attention, speak to a real issue, and do it simply. I like them.

morse's picture
Activity Score 18024

This works well and it's based on a good insight.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

vanderleun's picture
Activity Score 71

It's crappy and makes people think of shit.

SayWhat's picture
Activity Score 63

You rating 1. Average: 3 (15 votes)...fair enough?

Nike Diesel's picture
Nike Diesel
Activity Score 13630

a bit infantile concept and weak art direction. type is extremely unappealing.

Spoonfeederxxx11's picture
Activity Score 184

The bum is the ad and what comes out of the bum is the idea...