Advertisement
Agency Network: 
Published/Aired: 
May 2008
Osim Print Ad -  Key

Description

Print advertisement created by Euro RSCG, Malaysia for Osim, within the category: Electronics, Technology.

Advertising Agency: EURO RSCG, Kuala Lumpur, Malaysia
Executive Creative Director: Case Deenadayalan
Photographer: Kenny Chai
Retoucher: Patrick Ling
Copywriter: Kevin Vijaya
Log in or register to post comments
reject_subject's picture

Why I don't get it?

reject_subject
Activity Score 209
Copywriter at Idea Plus Skopje
triqaziz's picture

This is a nice ad. your feet get tired when you stair up for 10 or more floors. and suddenly at top you droped your keys down, so now if you have a foot massanger than you should not care about it because you have energy to get it back from ground floor as well. 1st of all there was no need to ad a line there but i think that might be good if they wrote something like " foget it " or " who cares "
anyhow a good approach

triqaziz
Activity Score 133
The iDEA Company |

Tariq Aziz

tioman's picture

Advertising Agency: EURO RSCG, Kuala Lumpur, Malaysia
Executive Creative Director: Case Deenadayalan
Art Director: Toe Lee Ooi
Copywriter: Kevin Vijaya
Photographer: Kenny Chai
Retoucher: Patrick Ling

tioman
Activity Score 3
Euro RSCG
JAGGY's picture

When you are tired with the tiredness that comes from going all the way down to hell, i.e. ground floor when you have reached almost the top and you key drops down.

Imagery is good, too. Communicates the deepness of relief, whatever.

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

Olafski001's picture

got that too
funny idea, wrong client

Olafski001
Activity Score 1193
Copywriter |
emailamitpoddar's picture

This is set in the early 1800s when elevators were not around.
But foot massagers were around the corner.
And mommy why is our house like a spring coil ?

emailamitpoddar
Activity Score 16
sunny side up
ADebutant's picture

Should be for Hover Round or something ;)

"Our factories make cosmetics. We sell hope." -M.Factor

ADebutant
Activity Score 266
dcgroppo's picture

Terrible place to live with all those stairs... better get that foot crap thing...

dcgroppo
Activity Score 239
Other
sloppy4's picture

i'd hate to be in lobby.

sloppy4
Activity Score 1492
theanc's picture

I don't get it at first but then I found it very cool.

http://augustocorreia.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Artist's picture

nice... on second thought :)

Artist
Activity Score 27
creative
RM's picture

Hey it doesn't even need the damn key

RM
Activity Score 419
Copywriter
haha_p's picture

I'Can new key very easy ....... not insignt

haha_p
Activity Score 29
Work
Schizzy's picture

I can't understand what you've just written, so correct me if I'm wrong. Are you saying that you can make a new key easily?

Schizzy
Activity Score 203
Copywriter
fifthbullet's picture

this is the most hilarious comment i ever see. absolute no-brainer!!

fifthbullet
Activity Score 186
Art Director |

criticize is way easier than create. use more brain.

raverus's picture

no no...wrong.

raverus
Activity Score 1476
Art Director
Geimima's picture

energy drink

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

fifthbullet's picture

too experted for energy drinks, i personally like the way it is.

fifthbullet
Activity Score 186
Art Director |

criticize is way easier than create. use more brain.

thirampong's picture

Great! I feel tired now, can I have one?

thirampong
Activity Score 21
creative juice
thirampong's picture

thumbs up!

thirampong
Activity Score 21
creative juice
Ant's picture

absolutely arrresting

Ant
Activity Score 64
Art Director
mishkaa's picture

interesting visual, great refershing idea for such a product.........

mishkaa
Activity Score 296
esteb's picture

Like the visual.

esteb
Activity Score 673
art
Writer's picture

Nice visual and thought... thumbs up :)

Writer
Activity Score 129
Writer
Saatchi Makak's picture

Thumbs down

Saatchi Makak
Activity Score 246
Singapore
strongbone's picture

goooooooooooooooood.

strongbone
Activity Score 107
Art Director at ScamAd
Underdose's picture

Key would be a bit far, nice idea btw..

Underdose
Activity Score 134
Guest commenter's picture

Nice

Guest commenter
Guest's picture

This visual contains too many layers of understanding. Try being more single minded. Not a very good idea.

Guest
Guest's picture

Gosh.... Its a Foot Massager...plus neverending staircase... Got it?

Guest
Guest's picture

nice work!

Guest
Featured Content

Latest Collections

Advertisement