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Agency Network: 
Published/Aired: 
January 2011
Osem Ketchup Print Ad -  Carrot

Description

Print advertisement created by BBDO, Israel for Osem Ketchup, within the category: Food.

Caption

You can feed him whatever you want.

Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Chief Creative Director: Guy Bar
Creative Director: Eran Bar Yochai
Copywriter: Kobi Cohen
Art Director: Evgeni Zlatopolsky
VP Account Manager: Elika Merhavi
Account Supervisor: Inbal Verner
Account Manager: sara avraham
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Highest Rated

Tom Megginson's picture

I didn't see a carrot at first. I thought to myself, "no way that wiener is Kosher!" ;)

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
CuriousPencil's picture

Great visual but Dear God Please Change The Tagline.

CuriousPencil
Activity Score 4225
Copywriter
newhorizon's picture

great concept (&great insight...). cool stuff !!! lol :)

newhorizon
Activity Score 9
kleenex's picture

Would you eat that though???

kleenex
Activity Score 51110
Web Designer/Developer
thedesignaddict's picture

So the premise is that this carrot-dog would taste good with XYZ Ketchup? Bullshit. Over promise.

thedesignaddict
Activity Score 5403
Art Director at Freelance
morse's picture

It's a good idea, but I don't like the photo. It's too busy.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

shaun1800's picture

@ thedesignaddict - An ad that exaggerates?! Dear god!! Seriously dude this is advertising...Anyway the message is clear, it makes stuff taste better, and I know that's true because I have it on everything.

shaun1800
Activity Score 293
Copywriter
pitted prunes's picture

has an idea here, but badly executed.

agree with morse, the visual is too busy, makes the audience look around in search of the focal point.

pitted prunes
Activity Score 216
Sdb's picture

Interesting!

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
Tom Megginson's picture

I didn't see a carrot at first. I thought to myself, "no way that wiener is Kosher!" ;)

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
luispiter's picture

nice... i like it

luispiter
Activity Score 2756
comunication
manumartin5's picture

this is cool... , great art direction. thumps up.

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
Roger Keynes's picture

Purile thinking. Nothing saves that.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

CuriousPencil's picture

Dictionary probably would, under 'puerile'; a few hundred words after 'pedant'.

CuriousPencil
Activity Score 4225
Copywriter
Javier Ramírez's picture
Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

CommandZ's picture

The food stylist should of tapered off the carrot a little bit so it would read better as a carrot. Terrible tag line.

CommandZ
Activity Score 2498
Creative Director
Itumeleng _obsessive re-thinker's picture

good idea. should have played around with it more though.... fun concept.

Itumeleng _obse...
Activity Score 78
Planner
Spoonfeederxxx's picture

The thought is good, but the degree of how far it was pushed isn't there...

Spoonfeederxxx
Activity Score 641
Copywriter
Cheerriiee's picture

Not very persuasive..

Cheerriiee
Activity Score 952
Graphic Designer
Jonattan's picture

im not hungry

Jonattan
Activity Score 70

Just do it

MidasTouch's picture

It took me a moment, lol!
Funny idea, but the image isn't strong enough!
Less is more :>

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

MidasTouch's picture

It took me a moment, lol!
Funny idea, but the image isn't strong enough!
Less is more :>

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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