Earth Hour

Agency Network: 
April 2008

Print advertisment created by The Campaign Palace, Australia for Origin Energy, within the category: Industrial, Agriculture.

At Origin, one of the things we're doing to help create a brighter future is taking part in Earth Hour. On Saturday, 29 March get on board and switch off your lights between 8-9pm.

Advertising Agency: The Campaign Palace, Melbourne, Australia
Creative Director / Art Director: Tony Leishman
Copywriter: Ben Birchall

Comments (16)

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mrtalented's picture
Activity Score 2171


Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679


Don't get me wrong. I like this ad a lot. It says what it wants to say very clearly. But there's NOTHING brilliant about it. Matter of fact it's painfully mundane and (here it comes!) boring.
Do you know how many "black-out" visuals/messages I saw a couple of weeks ago surrounding the event? I'd never seen more black ink and dark computer screens around me...

mrtalented's picture
Activity Score 2171

alright. not so 'brilliant' then. since it is 'black out' idea. hahaha

control C's picture
control C
Activity Score 108

the ad is black but they still did it on a computer... maybe they should have tried to do it mannually if they were trying to encourage people to save light

a2o's picture
Activity Score 139

I agree!

: Simple : Clear : Effective :

Very Good Strategy & Even better Execution!

Gr88 Work Tony & Ben... I will definitely discuss this advt with my students in my next lecture.

In India, we call such things "Ekdam Zakkass"!

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

"In India, we call such things Ekdam Zakkass!"

You realize you've just created a lightning rod for more stupid Indian jokes here, right, Professor?

crazydave's picture
Activity Score 114

it's base. first thought. nothing creative about it.

a2o's picture
Activity Score 139

Hey... JPL! What can i say... Not fair!

I really liked the clarity & simplicity maintained by the creators of this advt. instead of Unnecessarily running after so called "Creativity".

The prime role of any / every component of Brand Orchestration programme is to deliver the predefined msg/Strategy effectively to its target audience... All Our clients pay us for that! & only for that.

This advt. has achieved it (inspite of being Boring!!!)

pankajadsoftheworld's picture
Activity Score 433

i wish " all the best" to students of Professor zakk-ASS !

a2o's picture
Activity Score 139

I forgive u Mr. pankaj...

C u soon!

klaussnow's picture
Activity Score 1645

hey, how much black ink d'you think they wasted telling us not to waste?

... its already been done...

the Pun-isher's picture
the Pun-isher
Activity Score 228

Not to mention the electricity used to print that much black. Come on peeps:(

funky_frogii's picture
Activity Score 2538

nice man

Infected by a virus called CREATIVE | "And ya I Love Everything" |

Rog's picture
Activity Score 6080

Cool. As good as expected.
But, a lot of Aussies woiuld have seen that one coming.

>>>> That's not an ad. THIS is an ad.

niru1984's picture
Activity Score 54

Why don't u guys stop saying crap and put your heads to good use?
The ad does what it has to do. That it gets stupid comments from you is not the advertiser or client's concern.

elmatacho's picture
Activity Score 251

good ad, but not ecological at all