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Agency Network: 
Published/Aired: 
April 2008
Origin Energy Print Ad -  Earth Hour

Description

Print advertisement created by The Campaign Palace, Australia for Origin Energy, within the category: Industrial, Agriculture.

Caption

At Origin, one of the things we're doing to help create a brighter future is taking part in Earth Hour. On Saturday, 29 March get on board and switch off your lights between 8-9pm.

Advertising Agency: The Campaign Palace, Melbourne, Australia
Creative Director / Art Director: Tony Leishman
Copywriter: Ben Birchall
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mrtalented's picture

brilliant!

mrtalented
Activity Score 2171
Creative Director
Jet Propulsion Lab's picture

Brilliant?

Don't get me wrong. I like this ad a lot. It says what it wants to say very clearly. But there's NOTHING brilliant about it. Matter of fact it's painfully mundane and (here it comes!) boring.
Do you know how many "black-out" visuals/messages I saw a couple of weeks ago surrounding the event? I'd never seen more black ink and dark computer screens around me...

Jet Propulsion Lab
Activity Score 10679
Copywriter
mrtalented's picture

alright. not so 'brilliant' then. since it is 'black out' idea. hahaha

mrtalented
Activity Score 2171
Creative Director
control C's picture

the ad is black but they still did it on a computer... maybe they should have tried to do it mannually if they were trying to encourage people to save light

control C
Activity Score 108
Copywriter
a2o's picture

I agree!

: Simple : Clear : Effective :

Very Good Strategy & Even better Execution!

Gr88 Work Tony & Ben... I will definitely discuss this advt with my students in my next lecture.

In India, we call such things "Ekdam Zakkass"!

a2o
Activity Score 139
Brand Consultancy / Media Mgmt |

---
a2obspl

www.alpha2omega.in

Jet Propulsion Lab's picture

"In India, we call such things Ekdam Zakkass!"

You realize you've just created a lightning rod for more stupid Indian jokes here, right, Professor?

Jet Propulsion Lab
Activity Score 10679
Copywriter
crazydave's picture

it's base. first thought. nothing creative about it.

crazydave
Activity Score 114
a2o's picture

Hey... JPL! What can i say... Not fair!

I really liked the clarity & simplicity maintained by the creators of this advt. instead of Unnecessarily running after so called "Creativity".

The prime role of any / every component of Brand Orchestration programme is to deliver the predefined msg/Strategy effectively to its target audience... All Our clients pay us for that! & only for that.

This advt. has achieved it (inspite of being Boring!!!)

a2o
Activity Score 139
Brand Consultancy / Media Mgmt |

---
a2obspl

www.alpha2omega.in

pankajadsoftheworld's picture

i wish " all the best" to students of Professor zakk-ASS !

pankajadsoftheworld
Activity Score 433
Illustrator
a2o's picture

I forgive u Mr. pankaj...

C u soon!

a2o
Activity Score 139
Brand Consultancy / Media Mgmt |

---
a2obspl

www.alpha2omega.in

klaussnow's picture

hey, how much black ink d'you think they wasted telling us not to waste?

klaussnow
Activity Score 1645
Art Director |

... its already been done...

the Pun-isher's picture

Not to mention the electricity used to print that much black. Come on peeps:(

the Pun-isher
Activity Score 228
all brand no flakes
funky_frogii's picture

nice man

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Rog's picture

Cool. As good as expected.
But, a lot of Aussies woiuld have seen that one coming.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

niru1984's picture

Why don't u guys stop saying crap and put your heads to good use?
The ad does what it has to do. That it gets stupid comments from you is not the advertiser or client's concern.

niru1984
Activity Score 54
Copywriter at Brand Portrait
elmatacho's picture

good ad, but not ecological at all

elmatacho
Activity Score 251
Graphic designer
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