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Pumpkin Pie

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Print advertisement created by Leo Burnett, Hong Kong for Organic Town, within the category: Food.

Advertising Agency: Leo Burnett, Hong Kong
Chief Creative Officer: Eddie Booth
Executive Creative Director: Connie Lo
Creative Director: Connie Lo
Art Director: Timothy Li
Copywriter: Kiu Chan
Advertiser's Supervisor: Frank Chow
Account Supervisor: Alvin Yim
Illustrator: Henry Chan
Photographer: Stephen Cheung
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Highest Rated

Jupiter's picture

Ad: Baby Food + Baby Shit???

Me: Ohhh Shitttt!!! what's in it for me if i buy this baby food besides pretty-looking-shit-that-looks-like-a-town-from-google-map?

seriously, what?

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Guest's picture

awesome

Guest
Hiperion's picture

disgusting...sorry boys..

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
raven's picture

as a new father I must say this ad really makes sense :)

raven
Activity Score 204
jponino's picture

this one is more understandable that the preview's one
and in that way of execution, this ads is very nice !

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
yvancg's picture

Funny and eye catching creative advertising, Well done guys and girls!

yvancg
Activity Score 222
Creative Director at Bangkok, Thailand |

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

Guest's picture

Couldn't they have put it on a bib, or the tray of a high chair? Does every execution have to say, "contents of a diaper"?

Guest
Billoughsby's picture

Really now.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Jupiter's picture

Ad: Baby Food + Baby Shit???

Me: Ohhh Shitttt!!! what's in it for me if i buy this baby food besides pretty-looking-shit-that-looks-like-a-town-from-google-map?

seriously, what?

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

flavourfish's picture

Love it, but Im not all up for the visuals. Should be lighter around and would be more cute if it would be possible adding a baby(lying down) blurry in the background, perhaps smiling.

flavourfish
Activity Score 125
Byavisen Bergen
dollypoppin's picture

There must be other ways to do this.. RIGHT?

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

---------
"Nihil sub sole novum"

mockingbird's picture

someone said that as a new father this ad really makes sense. i think it made sense to the target then ? didn't it?? so you cant really call this campaign senseless. didn't like it as much.

mockingbird
Activity Score 238
kondensofke's picture

amazing

kondensofke
Activity Score 336
VU
velle's picture

ewwwhaha *speechless

velle
Activity Score 1550
Copywriter
Janae's picture

its kinda weird that the poo is almost green. even if its organic stuff,
mothers would be very concerend if the color is not brown. and it really
doesn't matter if you can reclycle it afterwards or not.
just a strange message.

Janae
Activity Score 385
alausa's picture

Premium shit. Cool campaign.

alausa
Activity Score 1420
Creative Director at Noah's Ark
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