Organ donation, Brain

August 2006

This campaign is designed to recruit young creatives for the advertising agency Serviceplan in Germany. The flight of 4 posters provokingly asks graphic design and advertising students, who are willing to “donate” their brains, hearts and eyes for good advertising to apply for a job at Serviceplan.

Advertising Agency: Serviceplan München/Hamburg, Germany
Creative directors: Carlos Obers
Art Director: Sonja Färber
Copywriter: Carlos Obers
Account Executive: Sybille Stempel
Photography: Saulo Bambi, Florence

Comments (11)

Log in or register to post comments
k-rocka's picture
Activity Score 426


twelve_noon's picture
Activity Score 617

vampires' association looking for young blood?

msred's picture
Activity Score 491

Okay. And this makes me want to look into organ donation because...

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

it's not promoting organ donation in the literal sense. It's an agency looking for the best 'eyes, brains, hearts, etc.' in the business.

By donating your eyes, you're going to go work for them.

msred's picture
Activity Score 491

okay thanks - i didnt read the caption

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148


teenie's picture
Activity Score 1894

And aren't we suppsed to avoid showing an eye, writing "eye" and then using an arrow to point the eye out? It's an ad aimed at creatives - we get it! We get it!

jungleraven's picture
Activity Score 291

thtz just to give it a more feel of it...
imagine it without th arrow n th caption

Ubiera's picture
Activity Score 20

Me encanta esta idea para reclutamiento. sarcastico pero refrescante.

buddhaofsuburbia's picture
Activity Score 49

The idea is sound. The visual, striking. But the copy, needs a lot of work (probably, translated from German). If you guys need a copywriter, feel free to get in touch with me. Danke!

1. emotion + insight + debunking category = Ad

2. Fresh strategy + vivid execution = Award

3. Idea + Co-opting culture = Brand Momentum

JUANcho's picture
Activity Score 50

GAS!! Que asco!!!! Y yo creo que ayudar a alguien no debe dar asco!!!