Agency Network: 
March 2012

Print advertisment created by FCB, United States for Oreo, within the category: Confectionery, Snacks.

1928 | Invention of the Yo-Yo
This year, OREO turns 100 years young.
Celebrate the kid inside at

Advertising Agency: Draftfcb, USA
Executive Creative Director: Darren Moran
Creative Director: Megan Williams
Group Creative Director: Jill Applebaum
Creative Director / Art Director: Megan Sheehan
Copywriters / Art Directors: Jill Applebaum, Bob Neuman
Executive Producer: Anthony Nelson
Photographer: Richard Pierce
Concept: Pierre-Marie Faussurier, Sebastien Zanini
Designers: Yego Moravia, Johnny Por Taing, Bangwool Han
Art Producer: James Kozyra

Comments (6)

Log in or register to post comments
andylefty's picture
Activity Score 4535

May be a stretch but hey looks alright.

kleenex's picture
Activity Score 50528

Some ads are better than others, but most are just meh...

CuriousPencil's picture
Activity Score 4225

I like the pursuit of famous 'round' things or events that can be made circular, that's a good approach; it tires (!) itself when it becomes quickly obvious it's only a piggyback campaign: "we're old too" - really could have bumped itself up with a headline I think. "Still fresh after 100 years" / "Fresh ideas never age" or something equally obvious

MicheleVirgilio's picture
Activity Score 2617

hmm so and so

Daland's picture
Activity Score 140

I loved it till I saw 1928. 2012-1928=..

Edit: and then I saw the rest of the campaign.. Still not great though.

Robert_G's picture
Activity Score 37