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Yo-Yo

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Print advertisement created by FCB, United States for Oreo, within the category: Confectionery, Snacks.

Caption

1928 | Invention of the Yo-Yo
This year, OREO turns 100 years young.
Celebrate the kid inside at oreo.com/birthday.

Advertising Agency: Draftfcb, USA
Executive Creative Director: Darren Moran
Creative Director: Megan Williams
Group Creative Director: Jill Applebaum
Creative Director / Art Director: Megan Sheehan
Copywriters / Art Directors: Jill Applebaum, Bob Neuman
Executive Producer: Anthony Nelson
Photographer: Richard Pierce
Concept: Pierre-Marie Faussurier, Sebastien Zanini
Designers: Yego Moravia, Johnny Por Taing, Bangwool Han
Art Producer: James Kozyra
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andylefty's picture

May be a stretch but hey looks alright.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

Some ads are better than others, but most are just meh...

kleenex
Activity Score 51166
Web Designer/Developer
CuriousPencil's picture

I like the pursuit of famous 'round' things or events that can be made circular, that's a good approach; it tires (!) itself when it becomes quickly obvious it's only a piggyback campaign: "we're old too" - really could have bumped itself up with a headline I think. "Still fresh after 100 years" / "Fresh ideas never age" or something equally obvious

CuriousPencil
Activity Score 4225
Copywriter
MicheleVirgilio's picture

hmm so and so

MicheleVirgilio
Activity Score 2617
Daland's picture

I loved it till I saw 1928. 2012-1928=..

Edit: and then I saw the rest of the campaign.. Still not great though.

Daland
Activity Score 140
Reclame, Marketing & Communicatie at Hogeschool van Amsterdam
Robert_G's picture

basic

Robert_G
Activity Score 37
Creative Director
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