Advertisement

Prohibition

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Print advertisement created by FCB, United States for Oreo, within the category: Confectionery, Snacks.

Caption

1920 | Prohibition act
This year, OREO turns 100 years young.
Celebrate the kid inside at oreo.com/birthday.

Advertising Agency: Draftfcb, USA
Executive Creative Director: Darren Moran
Creative Director: Megan Williams
Group Creative Director: Jill Applebaum
Creative Director / Art Director: Megan Sheehan
Copywriters / Art Directors: Jill Applebaum, Bob Neuman
Executive Producer: Anthony Nelson
Photographer: Richard Pierce
Concept: Pierre-Marie Faussurier, Sebastien Zanini
Designers: Yego Moravia, Johnny Por Taing, Bangwool Han
Art Producer: James Kozyra
Log in or register to post comments

Highest Rated

somecopywriter's picture

Not bad, I do like advertising that tells a story.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
chuckieT's picture

I don't remember milk being banned in Prohibition. Also, the line needs to speak more to the effect that Oreo has witnessed a lot over its hundred years. This visual and then saying Oreo is a 100 years young is too big of a disconnect.

chuckieT
Activity Score 680
Creative
somecopywriter's picture

Not bad, I do like advertising that tells a story.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
Featured Content

Latest Collections

Advertisement