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Jaws

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Print advertisement created by FCB, United States for Oreo, within the category: Confectionery, Snacks.

Caption

1975 | Jaws attacks on-screen
This year, OREO turns 100 years young.
Celebrate the kid inside at oreo.com/birthday.

Advertising Agency: Draftfcb, USA
Executive Creative Director: Darren Moran
Creative Director: Megan Williams
Group Creative Director: Jill Applebaum
Creative Director / Art Director: Megan Sheehan
Copywriters / Art Directors: Jill Applebaum, Bob Neuman
Executive Producer: Anthony Nelson
Photographer: Richard Pierce
Concept: Pierre-Marie Faussurier, Sebastien Zanini
Designers: Yego Moravia, Johnny Por Taing, Bangwool Han
Art Producer: James Kozyra
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Highest Rated

krazy's picture

Concept is really cool, execution is not too bad, but this one was the least of my favourites.

krazy
Activity Score 153
Planner
chuckieT's picture

Wha?

This visual is for their birthday? That's a bit of a stretch. Looks like Oreo is sponsoring a film festival.

chuckieT
Activity Score 680
Creative
GonzoGoesToBitgurg's picture

Not if you see the rest of the campaign...

GonzoGoesToBitgurg
Activity Score 114

It looks dead. It smells dead. Yet it's moving around... That's interesting.

chuckieT's picture

You're lucky if people pay attention to any one execution. If you need them to see the whole campaign to make sense of it, you're overly optimistic – particularly if all it would take is some better copywriting to make each execution make sense on its own.

chuckieT
Activity Score 680
Creative
kleenex's picture

I love all the ads. Some though work better than others though.

kleenex
Activity Score 51110
Web Designer/Developer
Michaelsmagic's picture

love the concept

Michaelsmagic
Activity Score 261
sirvan's picture

These chosen points in history are way too random.

Also: need more creative directors on this project.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

krazy's picture

Concept is really cool, execution is not too bad, but this one was the least of my favourites.

krazy
Activity Score 153
Planner
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