Basic instinct

Agency Network: 
April 2012

Print advertisment created by Cheil, South Korea for Oreo, within the category: Confectionery, Snacks.

Milk's favorite cookie.

Comments (44)

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Highest Rated

kleenex's picture
Activity Score 50528

Well readers the TMZ website says that the ad was not supposed to go public....

morse's picture
Activity Score 18024

Really nice ad, but I would not feed a small baby with Oreo. I know many do.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Spanky's picture
Activity Score 4899

Scam ad. I don't see this making it through Nabisco. And there's nothing for Oreo on their site.

thedesignaddict's picture
Activity Score 5403

Unexpected and relevant. Nice photo too.

kalankji's picture
Activity Score 229

irrelevant unethical

thenikcreative's picture
Activity Score 17

Are you guys kidding? As an OREO fan I find this ad absolutely fantastic. The art direction is great - the look in the babies eyes is priceless … well done Cheil.

Ramat Ajala's picture
Ramat Ajala
Activity Score 794

C'mon, the same was done for a milk brand years ago, very famous and won Cannes.

Hadrons's picture
Activity Score 6041

Simply not pleasant. Nor appealing .

(Are you going to have a nice warm cup of mother's milk with your cookie now ?)


kleenex's picture
Activity Score 50528

Why not????

Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651

good one.

Milan Solanki's picture
Milan Solanki
Activity Score 994

oreo is not for infants, and by the way no kid would care for any fcuking oreo while being breastfed

gioborde's picture
Activity Score 1387

I seriously doubt you work in advertising


Milan Solanki's picture
Milan Solanki
Activity Score 994

Sorry buddy, if my comment offended you, it was just my perception..
: )

KrishZol's picture
Activity Score 10

I think its a fantastic ad for Oreo lover...@thenikcreative u are right, look at babie's eye and see how babee hold a Oreo with his tiny little hand.. Wel done cheil... its nice ad..

ZeSheep's picture
Activity Score 174

There is a thin line between creative liberty and ethics. A complete fail for me

kak009's picture
Activity Score 21

Really sad.
Creativity has a limit. copy ZeSheep.

Temple's picture
Activity Score 11337

What's more repugnant than this crap is boyfriends and girlfriends of agency people coming here and praising.

arnwald's picture
Activity Score 52

Yeah right...

Ad Analyst's picture
Ad Analyst


Wordfruit's picture
Activity Score 1023

I don't think this is as solid as some other Oreo ads, but I think it would get attention.

sanalnileshwar's picture
Activity Score 42

love it

Tom Megginson's picture
Tom Megginson
Activity Score 548

I like the ad. The only downside for me is the appropriation of something as beautiful and personal as breastfeeding to sell cookies. The "who would give an infant an Oreo?" complaint I find rather disingenuous, though. I can't see how this is to be taken literally.

I also suspect that this is spec work, but the idea is cute. Let's not forget that La Leche League in the USA partners with the California "Got Milk?" people. The idea of paralleling cow's milk and human milk is hardly new.

What amuses me about this thread is how shocked and offended supposed adults are by just seeing a breastfeeding image. I guess this is the reason nursing women are still subjected to social apartheid by anti-nature prudes.

picopalqlea's picture
Activity Score 999

I like boobs.... Oreos, not so much.

loco_artist's picture
Activity Score 40

I love the idea and the laugh out of it, but...

1. It is too provocative for my country Singapore.

2. Why would anyone feed a baby Oreo, they barely have teeth around that age. (maybe a couple?)

3. We love cow milk with Oreo, but breast milk with Oreo? HELL NO!

f_cleto's picture
Activity Score 30

is inevitable to see a copy, but something so blatant ... it is difficult. Lack of idea is a problem, and should not have space anywhere. I am opposed to these copies, and I think everyone also because the comments leave no doubt. Lousy job, a shame for advertising.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

boob's favorite boob

DameWallis's picture
Activity Score 52

I love that the ad before this is all about preventing childhood obesity. Oreos are one of the worst "foods" out there. Call CPS!

ScratchdCanvas's picture
Activity Score 30

For all you haters commenting on this.....when you have milk, you gotta have Oreo.

vote4pedro's picture
Activity Score 4601

Ivan should add a section for fake ads of the world.

conceptualart's picture
Activity Score 2

hey Korean!!! u've seen this in your country? is it possible to publish this in Korea?
or just Cheil wants to have another fake grand-prix like last year from Cannes??

vote4pedro's picture
Activity Score 4601

Korean culture is very conservative. No chance this ran. Also, they're not even a client on their site. Closest they have is a Chinese cookie, which would be a direct competitor.

chamindarathnayake's picture
Activity Score 377

Ad is good.... but this kind of small kid.... :(

Chaminda Rathnayake

riyelam's picture
Activity Score 366

All the guys crying out for ethics and morality should go to caves and stop watching pregnancy preventing and condom ads as those are also unethical from some point of view. As far as the ad is concerned its beautiful and if somebody is shouting that babies don't eat oreos then they should understand mouses also can't have dog as pet, ducks can't be sailors :)

ashtrinjuljim's picture
Activity Score 2

I'm a mother of 3 ...I see nothing wrong with this ad...its natural for a mother to breast feed and if that's the part u take offense to then Ur a prude plan and simple....the whole part about the baby holding the Oreo is cute and eye catching.....and as for those of u who think mothers breasts don't look like the while breast feeding guess what some moms do! Get over yourself and Ur own insecurity ....

fcostausb's picture
Activity Score 173

It's funny. Good idea. Good ad.

kleenex's picture
Activity Score 50528

Well readers the TMZ website says that the ad was not supposed to go public....

vote4pedro's picture
Activity Score 4601

The only surprise here is TMZ posted it. If Ivan sees this, I'd be curious to know if the agency submitted it or if he found it somewhere.

darkonc's picture
Activity Score 2

In most of the world (read: outside the US), it's perfectly legal for a woman to breastfeed in public. There's nothing wrong with this ad that censoring the (unhealthy :-) image of a baby eating an Oreo cookie wouldn't fix.

John28's picture
Activity Score 2

I would just like to say that we Europeans are laughing at the complaints regarding ethics. The fact that some of you get offended by this advertisement blows my mind.

Hadrons's picture
Activity Score 6041


r2rudy's picture
Activity Score 2

The first thing that came to mind was the US version of title --"Got Milk?"

tjdossey's picture
Activity Score 3

This is kinda stupid it s funny though .I give it one star just because there is no way those breast are the mothers.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630


gallo03's picture
Activity Score 41

Is it only one? Excellent art direction

art director

mangodebango's picture
Activity Score 19

Most likely spec work.

An Oreo and some boobage. How could this ad possibly be any better?

And why do I have the sudden craving for an Oreo (with some cleavage on the side)?