Cruel children

Agency Network: 
August 2010

Print advertisment created by McCann, Serbia for ORCA, within the category: Public Interest, NGO.

Children can be cruel.
Teach them that animals have fealings, too.

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Milan Perisic
Creative Coaching: Yaniv Mlinarski

Comments (24)

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pierrelastname's picture
Activity Score 2869

bad ad.

ivan's picture

Please elaborate more. We're interested to learn the reasons.

HappyHour's picture
Activity Score 2381

the copy and the visual are pretty irrelevant to each other. also, children who hurt animals aren't necessarily "cruel," they usually just don't understand. also, animals don't have feelings.

LeeHarvey's picture
Activity Score 3045

"Animals don't have feeling".... You're the kind of kid that blew up frogs with a straw and burnt ants with a magnifying glass. Many animalmolesters grow up to be serial killers.

Guest's picture

Bad ad and the word fealing is misspelled

Guest's picture

is that a joke?

elyoshiro's picture
Activity Score 546

No hay concepto, creo que hizo falta darle un par de vueltas a la idea.

Hibon's picture
Activity Score 3734

Simple... nice idea.

Simple ideas are the best !

Blashyrkh's picture
Activity Score 32890

Visual is ok but the word "cruel" is too cruel. Nowadays I still want to shot that bastard who barks with no reason every time I park my car and save the whole quarter.
This ad will work for any organization who takes care of the children, this one don't.

Kamikaze777's picture
Activity Score 119

kinda lame, the art is good but that's it, like said before the copy is irrelevant

kondensofke's picture
Activity Score 336

i like both the art & the copy. and how being a kid can be an excuse for hurting a living thing? if you can understand abstract notions you're old enough to care about others

keithstoeckeler's picture
Activity Score 425

Really weak.

mmackinven's picture
Activity Score 1608

I actually quite like this. :)

Migzter13's picture
Activity Score 973

cruel is such a stroooong word...

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Chris's picture
Activity Score 1935
Guest's picture

hmm, not really

Guest's picture

there are lot of ads with lego cubes, it's about idea

LeeHarvey's picture
Activity Score 3045

All you 'not really'-sayers; I think Chris is DARN RIGHT!

Guest's picture

i commented twice by mistake, and i dissagree. i've seen that anti-smoking ad (i believe) years ago and probably all of us did. this cat ad is fresh for me, and I think is way too different than that one - in both, copy and art direction

shereefku's picture
Activity Score 16

its very simple, clean, vivid and easy to understand. ad
I like it.

Dzsoi's picture
Activity Score 8532

How is this copy disconnected from the visual? I see no disconnection at all...

Martijn's picture
Activity Score 1888

This needed a creative coach? What is a creative coach?

I don't like advertising telling me how to grow up my children and I don't think it works. If a good ad tells me that cruel stuff is done to animals and it convinces me, then I will tell my children too.

Guest's picture

What if your children are doing the cruel stuff?

Mercury's picture
Activity Score 3

Great art design, i really like the contrast and the style of it

Depending on where you consider putting it, the text is too small and un-noticeable from a distance.