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Zebra

Agency Network: 
Published/Aired: 
June 2008
Orange Print Ad -  Zebra

Description

Print advertisement created by Y&R, Israel for Orange, within the category: Public Interest, NGO.

Caption

Text messaging while driving prevents you from seeing what really matters.

Advertising Agency: Shalmor Avnon Amichay/Y&R, Tel Aviv, Israel
Executive Creative Director: Gideon Amichay
Creative Directors: Tzur Golan, Yariv Twig
Copywriter: Geva Kochba
Art Director: Asaf Covo
Account Supervisors: Merav Harel, Merav Greenstein
Other Advertising Agencys: Noam Manella, Hilla Tamir, United Media
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Crisp One's picture

good stuff

Crisp One
Activity Score 2005
Other at New York
Kateter's picture

ads from few years back against talking on the phone while driving (speech bubble covered the pedestrian and some other stuff) had exactly the same idea and was done much better.

Kateter
Activity Score 2029
Copywriter
theanc's picture

I was thinking about this same campaign.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

B2B's picture

Not bad. I'd like to see more.

B2B
Activity Score 104
Copywriter
gonzohj's picture

I like the insight even though as Kateter said it has already been done in a similar way but... Text messaging while driving!? I don't know in Israel but for me, as Spanish it sounds really, really stupid. There is no need for a campaign to point that out right?

We are all ignorants, but we don't all ignore the same things...

gonzohj
Activity Score 103

"We are all ignorants, but we don't all ignore the same things..."

Guest's picture

it means you don't understand advertising!!
they just want to say - we are here and we care, so now you know, and you have 2 more reasons to join us (other companies are here and care too, but they don't say it - so it doesn't count)

this method works everywhere in the world, for the biggest companies (i.e nike, coca cola etc)

Guest
StuartLittle's picture

Execution could be better

StuartLittle
Activity Score 466
Other
artbum's picture

i thought it was an ad about trees. they're too prominent.

artbum
Activity Score 69
Art Director at ignitehealth.com
peak900's picture

very very nice idea!

peak900
Activity Score 211
Copywriter
BOOBJOB LOOBCANNON's picture

I like this a lot. Nice simple and insightful. You can see the thought process in it which always a joy to see.

Ace

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

fen1x's picture

Its not bad! Simple message for drivers.

fen1x
Activity Score 471
Graphic Designer at Multimedia Designer (graphic, www)
Have Heart's picture

Superb idea, horrible art-direction.

Have Heart
Activity Score 922
Art Director
WAIKIKI's picture

buena idea, pero puedo estar mucho mejor realizada

WAIKIKI
Activity Score 12
BBDO
NatalieM's picture

Quite insightful, yes.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

fifthbullet's picture

gonzohj, malaysian driver love to text while driving,
i got few female friends do that all the time.

fifthbullet
Activity Score 186
Art Director |

criticize is way easier than create. use more brain.

Frits Harkema's picture

Text messaging while creating an ad prevents you from seeing what really matters.

Frits Harkema
Activity Score 713
Antwerpen
BOOBJOB LOOBCANNON's picture

That was supremely unfunny.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

LTFournier's picture

Interesting concept, but it's executed like student work

LTFournier
Activity Score 64
Communication Design Student
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